8 Romance Upsells that Convert Hotel Guests

What makes a romantic weekend the sort of tale that couples will tell for years? The room and service do matter, but it isn’t all. However, often the magic is in the wonderful extras that are carefully prepared out of the spotlight.

Upsells that are romantic are effective because they seem personal, purposeful and just in time. Here are eight ideas hotels should consider offering to make their guests’ stay a memorable one.

1. Proposal Planning Services

There are not many more stressful occasions than when a marriage proposal is about to happen. Proposal planning service is a discreet service offered on site which helps in getting rid of stress and adds value to the bookings. Some of the extras that may be included in a curated proposal package include champagne service, the flowers, and music.

It matters a great deal if you can do it on your own; you really have to be able to coordinate it behind the scenes. For instance, the groom-to-be might like his Diamondere emerald wedding ring to be presented to his future wife as a surprise in a champagne glass.

Guests are not just paying for logistics. They are investing in confidence that everything will go perfectly. 

Hotels can structure proposal packages with tiered pricing. Consider including:

• A private terrace setup with candles and petals
• A professional photographer for the big moment
• Champagne and dessert that is delivered immediately after the proposal

Each element adds emotional value. And increase per-booking revenue.

2. Private Dining Experiences

Reporting by Hospitality Net shows that room revenue in many markets has been relatively unchanged and is forcing hotels to increase their creative approach to food and beverage offerings. The audience for more upscale dining on the premises is the easiest to be when couples are already overstaying their welcome.

You could have a candle lit dinner in the kitchen, a picnic on the beach at sunset, or have a chef’s tasting of his meals, for example and make something ordinary, extraordinary. Love is the exclusive, all or nothing sort of thing!

Your hotel might customize menus, serve wine pairings and have acoustic live music. If you are a guest who is planning for an anniversary or a proposal, you have a much higher chance of getting the visitor to click on “add to booking” if the experience is rare and limited.

3. In-Room Spa Treatments

Travelers are more focused on experiences than on things. In the future, experience-led differentiation will be an important theme for luxury hotels, according to Hospitality Investor industry forecasts.

This is the opportunity to which an in-room couples spa treatment can respond. Romance has a privacy aspect: And visitors appreciate the ease of access.

Packages might include:

• Massage with aromatherapy oils
• Soft lighting and ambient music
• Post-treatment prosecco

Revenue will rise without needing additional physical space. Thus, in-room spa treatments are a high-margin upsell for boutique and luxury hotels alike.

Read more: The Smiling Man – Story, Characters, and Scary Moments

4. Custom Florals and Decor

There’s nothing simple about flowers… customised arrangements are intentional. Questions in the pre-arrival surveys can be of a subtle nature, inquiring about favorite colours, flowers, or other special dates.

Hotels can collaborate with the local florist to have them decorate the hotel according to the theme. Consider serving roses with a turn-down service or creating a welcome sign with rose petals.

This is where emotional anticipation leads to conversions. A person who is booking a romantic getaway would want to step into a room that is geared towards him and his romantic partner.

5. Sunrise and Sunset Excursions

Experiential add-ons—experiences that are authentic and sense of place—are becoming increasingly popular. The luxury and experience segments are still doing better than other segments.

Romantic moments are perfectly captured with sunrise yacht sails, hot-air balloon rides, coastal walking tours or private vineyard tours. Couples desire stories that they wish to tell.

It’s a matter of urgency, because there’s not much of it. When guests know that there are just a few spots available in the morning/evening, they’re more likely to make a booking.

6. Personalised Memory Packages

A professional photographer can capture the moments, and handwritten love letters can be prepared by calligraphers, or custom video montages can do wonders for turning fleeting moments into keepsakes.

Personalisation, which is now deeply embedded in data-driven revenue management, is becoming a key feature of hotel revenue management. Suggestions don’t come across as being too much when the hotel knows about an anniversary or a hint of an engagement.

Things that are personal add to the emotional tie with the property. Feelings of understanding encourage guests to invest in luxury extras.

7. Romance Concierge Services

Guest expectations are for a smooth coordination. With dedicated romance concierges, they can arrange for the room to look like something different, or for there to be something unexpected added to the room at the last minute.

Ancillary services are becoming a primary revenue stream versus a supplemental product or service. A concierge position with a specific focus transforms upsells into top-notch service.

Individual interaction prior to arrival creates anticipation. Couples are taken care of and the hotels gain more income per stay.

8. Breakfast in Bed and Late Checkout Bundles

Just because it is a “upsell” it doesn’t have to be a “big” upsell. They can change at higher rates of conversion, small comforts.

Extended checkout, a bottle of sparkling wine and a breakfast in bed may make up a romance bundle. Friction is eliminated by simplicity.

If a guest feels like he or she doesn’t need to rush anywhere or be rushed, your hotel will be a place of relaxation and intimacy. These types of romance upsells can enhance spend and build loyalty in the process.

Making Romance Upsells Part of Your Guest Experience Strategy

The packages that work are the ones that have a romantic theme that fits in with the stay. Hotels that perfect their romance upsells around a true milestone, personalisation, and memory making are at the heart of life’s most significant moments.

If you’re creating your own products geared towards romance, take a look at the above suggestions. If this article helped you, check out some of our other relevant articles.