Hello and welcome to my Nuzzel newsletter!
(Communications. Technology. Jam music. Family. Life is good.)
CEOs are unhappy with Zoom and they're happy to explain why. Audio-only does a better job of building connections. Two articles in this newsletter address these issues -- and Neville and I discuss it in the October 'For Immediate Release podcast.
The instructions were clear: Write an article calling out Sara Gideon, a Democrat running for a hotly contested U.S. Senate seat in Maine, as a hypocrite. Angela Underwood, a freelance reporter in upstate New York, took the $22 assignment over…
Shel HoltzThis is very, very bad. The public will increasingly have a hard time telling real news from paid publicity. I do believe companies have a role to play in revitalizing local news, but paying for placement in publications like these isn't the right path.
Podcast: Play in new window | Download (Duration: 1:04:06 — 88.9MB) | Embed Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS The October 2020 episode of The Hobson and Holtz Report features Neville and Shel…
Shel HoltzThe October episode of the 'For Immediate Release' podcast (co-hosted by Neville Hobson and me) covers Tesla's dismantling of its PR department, the pandemic's impact on sonic signatures, journalists' need for Covid-19 disinformation training, & more.
Teams these days face a rather unusual situation: new hires are expected to develop working relationships with people they've never met in person. Onboarding, celebrations, and collaboration are tricky enough done virtually, though it's possible to…
Shel HoltzThere are some good ideas here, even for teams that aren't new, that can help address the issues in the article (in this edition) in which CEOs express their frustrations with Zoom meetings.
Google is putting augmented reality cars into search results, working first with Volvo and Porsche, to give automakers a way to market a digital version of their vehicles while buyers are less inclined to venture to the showroom floor. On Thursday…
Shel HoltzIt's a great time to be offering AR views of products. A lot of people don't want to go anywhere they don't have to as the coronavirus surges again.
While some of these moves stem from slow sales, most are actually driven by surges in demand for dining at home and raw materials, or shortages of packaging. Yet marketers are discovering that the decline in variety generally isn't hurting sales.
Shel HoltzPurely nostalgic; I was sorry to see Coca-Cola drop Tab, the original diet cola. My mom drank Tab and Fresca almost exclusively. It was part of the background of my youth. It may be worth thinking about addressing customer nostalgia when dumping products.
Lately, all those Zoom meetings have been hitting a nerve with CEOs. JPMorgan Chase CEO Jamie Dimon says there's no vital 'creative combustion' happening in virtual settings. American Airlines CEO Doug Parker finds Zoom meetings awful. And…
Shel HoltzOther articles I've read recently argue that voice is more important than video in building connections. Maybe we can scrap some of these Zoom meetings and make them good, old-fashioned telephone conference calls.
Social Media Examiner
– Oct 14, 3:00 AM
Want to use live video more strategically? Looking for tips to guide your live video strategy across Facebook and YouTube? In this article, you'll discover three goals live video can help you achieve, and find out how to produce each type of live…
Shel HoltzThese days, I'm paying attention to anything that helps me get up to speed on live streaming, since live streaming is a HUGE deal. (And the data backs that up.)
Coral Murphy, USA TODAY
– Oct 13, 9:01 PM
Donations to nonprofit organizations, including big names like the American Cancer Society and the American Heart Association, are dropping as Americans give less due to pandemic-fueled job losses and fears of getting laid off. The challenge is…
Shel HoltzThere's an opportunity for purposeful organizations to help take up the slack.
By Kathryn Vasel, CNN Business
– Oct 12, 10:44 AM
Keeping employees engaged and happy while they are working remotely has become a challenge for companies. 'There is remote work, and then there is pandemic work,' said Doug Merritt, president and CEO of San Francisco-based Splunk, a data platform…
Shel HoltzThis is important given data that shows corporate cultures are crumbling under the pandemic.
Scale, incremental reach, and frequency are commonly used ingredients in marketing. But these days brands have a short window to make a big impact. Our recipe for success? Reach and relevance. That's because 25% of a consumer's purchase decision is…
Shel HoltzThere must be an opportunity here for brands. There just must be.