Hello and welcome to my Nuzzel newsletter!
(Communications. Technology. Jam music. Family. Life is good.)
Sorry to have been absent the last couple days -- work got in the way of newsletter production! The fact that so many relevant and important audio-centric stories crossed my feeds in the last couple days says something about its growing importance.
– Dec 14, 2017, 9:00 AM
Microsoft's Mixer division is launching its Mixer livestreaming app for Android and iOS today. The company said the new app is the result of a full redesign, directly shaped by community feedback and focused on making it easier to find streams. It…
Shel HoltzIf you're looking for a new streaming app, Microsoft may have the answer for you.
Facebook has confirmed a report from earlier today saying it's working on an artificial intelligence-based digital voice assistant in the vein of Amazon's Alexa and Google Assistant. The news, first reported by CNBC, indicates Facebook isn't giving…
Shel HoltzEven more evidence that audio is the new interface to everything.
Smart speakers, those voice-activated devices that allow you to check the weather, play podcasts or order food delivery, are becoming more and more common in our homes. In the space of less than five years, brands like Amazon Echo, Google Home, and…
Shel HoltzToday, the issue is playing the right music based on your voice request. (I've experienced this issue with Alexa dishing up the right song by the wrong band.) The issue will translate to other categories besides music, though.
For centuries, the Camino de Santiago in Spain—also known in English as “The Way of Saint James”—has been a destination for Christian pilgrims from all walks of life. Some come for the scenic hiking through rural…
Shel HoltzThis is the most interesting thing I've read in a long time and it further supports the growing importance of audio. The technology behind this is just fascinating.
Jeremy Epstein, Never Stop Marketing
– Apr 16, 12:10 PM
One of the most interesting things I've seen recently in the crypto world is the challenge of the mmviii newsroom on Civil by a member of the community. Civil is a community-owned network for journalism. If you need background, I've written about…
Shel HoltzA friend shared an idea he has for blockchain and journalism. If you want to know what it is, come to my session at the IABC World Conference in Vancouver in June!
Business 2 Community
– Apr 16, 7:30 AM
Google launched the Accelerated Mobile Pages (AMP) Project on 7 October 2015 as an open-source technology that was designed to enhance the website performance and user experience on every device regardless of the screen size. It is a framework of…
Shel HoltzGmail now supports AMP and that's a big deal.
The negative effects of social media and a hectic news cycle on our attention span has been an on-going discussion in recent years—but there's been a lack of empirical data supporting claims of a ‘social acceleration'. A new study in…
Shel HoltzKeeping your story top of mind is a growing challenge.
– Apr 15, 11:00 PM
Classic demographics like age and gender – despite being tried and tested for years – appear to be losing their popularity among marketers as the most common forms of segmentation. The wealth of customer data now available means…
Shel HoltzThis is a highly positive shift, but it would still make sense to pay attention to generational attributes, as well.
The number of smart speakers in homes and businesses will almost double this year, and within a couple of years these chatty new devices will likely outnumber our former gadget of choice, the tablet. There will be roughly 208 million smart…
Shel HoltzIf this doesn't convince you that audio deserves your immediate attention, nothing will.
McDonald's Golden Arches, Target's bullseye and Microsoft's four window panes are among the most visually recognizable brand logos in the world. But what if your consumers are listening and not looking? As podcast engagement grows and home smart…
Shel HoltzI didn't intend for this newsletter to be audio-heavy, but that's the nature of the news that caught my attention over the last couple days.