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Yoshiyuki Ogino's Newsletter Archive

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Hello and welcome to my Nuzzel newsletter! Yoshiyuki Ogino (Video Research Ltd @ tokyo. Creating value from facts)
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The 5G Revolution Already Presents Unique Challenges For Marketing Measurement
AdExchanger – Sep 18, 2019, 9:05 PM

' On TV And Video ' is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Ken Archer, vice president of product at Survata. As a marketer, it's often difficult to know how to respond to 5G hype…

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The way you get TV and internet at home is about to change drastically - for the better
CNBC – Todd Haselton – Aug 15, 2018, 6:31 AM

CNBC.com Verizon and other internet providers are going to start rolling out 5G internet this year. It will change how we get TV and internet in our homes. Instead of drilling holes for cable everywhere, you'll get a modem and a subscription to a…

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Connect, Don't Build: Norman Advises On Ad-Tech
Beet.TV - The Root to the Media Revolution – Robert Andrews – Sep 19, 2019

SANTA BARBARA — There is now a plethora of ad-tech solutions available to ad buyers, a smorgasbord of options for applying data to ad buying. And yet, this emerging world of opportunity also carries with it degrees of fragmentation and…

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Inside the IAB Tech Lab's New Consumer Privacy Proposals
Adweek – Ronan Shields – Sep 19, 2019, 4:23 AM

The IAB Tech Lab is proposing new technical solutions and standards to ease concerns around the use of third-party cookies for online advertising with an enhanced accountability framework to better ensure responsible use of consumer data. This…

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Keith Weed joins WPP board
CampaignUK – Ben Bold – Sep 19, 2019, 1:06 AM

Keith Weed is joining the board of WPP as a non-executive director. The former Unilever chief marketing and communications officer will take on the role on 1 November. He is no stranger to WPP, having worked with the company during his time at the…

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