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Simon Maina's Newsletter Archive

Sat, Dec 7 2019

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Hello and welcome to my Nuzzel newsletter! Simon Maina
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How to Map 404 URLs at Scale with Sentence Embeddings
Search Engine Journal – Hamlet Batista – Dec 6, 6:45 AM

One surefire way to help clients gain more SEO traffic is to redirect valuable URLs that end up in 404s to equivalent ones. These URLs generally still get traffic, have valuable external links coming in or both. One lazy and ineffective approach to…

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The Local Algorithm: Relevance, Proximity, and Prominence
Moz – Mary Bowling – Dec 6, 12:03 AM

How does Google decide what goes into the local pack? It doesn't have to be a black box — there's logic behind the order. In this week's Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Google's…

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Broad Audiences vs. Lookalikes: Which Work Best For Facebook Advertising? ($1,000 Experiment)
AdEspresso – Dec 4, 6:00 AM

Ten years ago, the social media advertising landscape looked vastly different than it does today. rWith rudimentary targeting options, getting your ads in front of an interested audience meant tons of research to find exactly the right person at…

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44 Copywriting Formulas To Level Up Your Content Marketing
Blogging Wizard – Nov 13, 3:52 AM

It's easy to burn out when writing regular content for your blog. Sometimes the ideas won't flow and other times there are too many ideas to put into words. But don't worry. The greatest minds in the copywriting world have already found the…

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Offbeat foods can help us survive a harsher climate
National Geographic – Dec 3, 8:32 AM

The Bambara groundnut might not have a familiar ring outside West Africa. But this protein-rich cousin of the peanut, which grows well in harsh climates and poor soils, was on the priority list of a global search for food crop seeds that could be…

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Simon's newsletter issues
  • Sat, Dec 07, 2019
  • Fri, Dec 06, 2019
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  • Wed, Dec 04, 2019
  • Tue, Dec 03, 2019
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