Hello and welcome to my Nuzzel newsletter!
(Communications. Technology. Jam music. Family. Life is good.)
'Informed Insiders' is how internal communication thought leader Roger D'Aprix describes employees. I'm developing a podcast for our workforce. Check out the article below for an interview with my friend Scott Monty about this trend.
Four in 10 UK and US social media users say they are under less pressure to show off an unrealistic image of their life during the coronavirus pandemic and lockdown. A survey, by We Are Social and GlobalWebIndex, has also found that less than a…
Shel HoltzA fascinating bit of research finds that the times define how people use social media. Currently, we're doing less performing for strangers and more meaningful connecting.
Good morning. (Was this email forwarded to you? Sign up here.) A boycott of advertisers on social media is gaining momentum, and Facebook is the primary target. Marketers are expressing unease with how it handles misinformation and hate speech…
Shel HoltzAll the calls for people to quit Facebook have been useless. Many of us simply can't. (For instance, my department manages our company's social media and an account is required.) But advertisers have more power than users anyway. Kudos to these companies.
The opportunities for podcasts as part of your marketing are many, from building awareness in a relevant adjacency through podcast ads to serving loyal fans with a unique and proprietary show. An emerging area less visible in the market is internal…
Shel HoltzI'm working on an internal podcast for my company, which I hope to launch in the next couple months. This article, which quotes my friend Scott Monty, covers most of the bases.
The New York Times
– Jun 26, 2:10 PM
Last weekend, Mary Jo Laupp was enjoying a quiet night at a birthday party for her granddaughter — until she picked up her phone and her world flipped upside down. A TikTok video she had made urging people to reserve tickets to President…
Shel HoltzRegardless of your politics, this story points to the fact that organizations can source talent from social media. It's not the first time that has happened (though it may be a first for political campaigns).
– Jun 25, 11:34 AM
Some crises are clear turning points in history, disruptions like the Black Death of the 1300s or the Great Depression of the 1930s, where everything before is swept aside and a new order emerges. But coronavirus pandemic? That is not one of those…
Facebook is rolling out a new feature globally that will warn users if they're about to share an article that's over 90 days old. The feature, which was announced in a blog post, is designed to give people more context about articles before they…
Shel HoltzNow THIS is useful. How often do you see somebody share an article only to have someone comment, 'You know this article is from 2017, right?'
While Glass lives on as an enterprise product, it never came close to reaching Google's wildly ambitious vision of replacing the smartphone. Others have since entered the smart glasses space, with North being one of the more notable players.
Shel HoltzWord is that Alphabet will strip North for parts in a bid to re-enter the AR glasses market following the colossal failure of Google Glass.
Consumers, whipsawed by the COVID-19 crisis and demonstrations for racial equality, are putting a greater emphasis on brand trust when purchasing a product, according to a special report of the Edelman Trust Barometer released June 25. Trust is now…
Shel HoltzThe evidence is mounting that consumers trust companies more than government and media. Brands are taking steps to earn that trust (look at the Facebook advertising boycott). Only personal experience is more important than earned media in building trust.
As brands try to jump through the many hoops of activism during the resurgence of the Black Lives Matter movement, many consumers have decided to boycott companies that aren't living up to their expectations. But according to a recent survey by…
Shel HoltzThere's a connection between customer service (over which social media managers have little or no control) and customer perceptions of your social media accounts.
Snapchat has armored its camera was a flurry of augmented-reality features in recent years that allow users to apply face filters and play with interactive lenses. At the Snap Partner Summit last week, the company debuted new partners for Scan, its…
Shel HoltzWhile Google Lens offers similar capabilities, far more people use Snapchat than probably even know about Lens. What kind of partnership could your company enter into with Snapchat to help people identify something (like the year and make of a car model)?