– Nov 21, 2019, 8:20 AM
While there has been concern about how Instagram hiding likes would impact influencer campaigns, Chris Bower vice president of brand partnerships at Fullscreen, welcomes the change. 'Likes, followers and basic engagement can only take us so far…
Shel Holtz'A holistic view of an influencer’s reach, audience and posting history is necessary for any successful campaign.'
Social Media Today
– Nov 25, 2019
Are you considering your social media strategy for the year ahead? Wondering if a LinkedIn marketing campaign could benefit your business? The team from Social Pilot share the stats you need to know in this infographic. They break things down as…
Shel HoltzDo you communicate on LinkedIn? These statistics can help you hone your messages.
Tim Berners-Lee has launched a global action plan to save the web from political manipulation, fake news, privacy violations and other malign forces that threaten to plunge the world into a “digital dystopia”. The Contract for the Web…
Shel HoltzIt's always worth listening to the Web's inventor but (1) the bad actors won't sign on and (2) who's going to police signatories to ensure they comply?
If you want to communicate better, study Mr. Rogers. Especially when times are tough and the news is bad. Fred Rogers is at the forefront again with the release of A Beautiful Day In The Neighborhood. It's a film about the relationship between the…
Shel HoltzSometimes it pays to get back to basics. There are good communication lessons from Mr. Rogers, like talking about how to deal with bad things when you have to talk about bad things.
– Nov 21, 2019, 7:37 AM
Marketers can increasingly expect social media influencers to adopt a surge pricing model ahead of the holiday shopping season and other high volume periods, according to Jasmine Enberg, senior analyst at eMarketer. 'Surge pricing will likely make…
Shel HoltzAKA extortion. This influencer trend can't end soon enough.
News 'Everyone should feel safe and comfortable while talking on Twitter,' the company wrote in a blog post Twitter said it will start letting all users hide replies to the tweets they send in an effort to improve the health of discussions and…
Shel HoltzOf course, this could include your company's replies to consumer complaints. I understand the reason but it will create a censored, filtered view of conversations.
– Nov 21, 2019, 8:59 AM
In an editorial posted to The Players' Tribune website this morning, former Yankees star Derek Jeter announced that Minute Media will be acquiring his 5-year-old web publication. Since its inception, The Players' Tribune has published more than…
Shel HoltzProof that niche social media innovations can still be successful.
– Nov 20, 2019, 1:40 PM
Contrary to what TikTok might tell most of its content creators, it appears a select few might be paid to join the short-form video service. A quick Google search conducted by Adweek yielded what appears to be a recent brief from influencer-focused…
Shel HoltzIf you use influencers, you may want to get more familiar with TikTok since many influencers could be persuaded (or bribed) to make the switch.
– Nov 20, 2019, 10:23 AM
Spotify is the world's most popular music streaming service, with over 100 million paying subscribers and over 217 million monthly users. Spotify's paying users get access to certain functionality that free users do not. One such feature was the…
Shel HoltzThe only reason for Spotify to make this move is recognition of the growing use of smart speakers. Users of free streaming music services are probably using Pandora instead, meaning Spotify is losing them.
In June, Stephen Wolfram was asked to advise Congress on how it might regulate the social media platforms whose algorithms were force-feeding the most extreme viewpoints to people, creating cocoons of information that lead to polarization. Wolfram…
Shel HoltzInteresting perspectives from a very smart guy. The big question is who would create these algorithms and what's to keep them from engaging in the same (or worse) misbehavior?