Artificial intelligence researchers have made strides in teaching machines to understand and produce natural-sounding language in recent months, suggesting the potential for vastly improved predictive text tools, chatbots and writing…
Another application from the Facebook NPE Team was spotted in Canada, and this one's a Whale. Whale is a meme-creation app available for iOS users in Canada. According to the app's listing in the iTunes App Store, users can either take a photo or…
Shel HoltzIf this takes off, we'll see even more memes than we already have. Interesting to me right now; I just launched a meme contest at work.
PR Week Global
– Nov 18, 2019, 9:41 PM
Based on new stats from influencer marketing platform Izea, the average cost for a sponsored Instagram photo has risen 44% from 2018 to 2019 alone. The average cost of a sponsored blog post, meanwhile, has risen from US$7.39 in 2006 to US$1,442.27…
Shel HoltzUnless I worked in cosmetics or fashion, I wouldn't spend a nickel on influencers, opting instead for organic influencer posts. There's another item in today's newsletter on just that subject.
TikTok, the social video app owned by Chinese startup ByteDance, surpassed 1.5 billion downloads globally across Apple's App Store and the Google Play store, according to new estimates from Sensor Tower. Lifetime user spending reached $175 million…
Shel HoltzA billion and a half global downloads. The 'OK Boomer' meme had its origins on TikTok. Major brands are starting to use it. The federal government is investigating it. TikTok is a big deal.
– Nov 18, 2019, 6:00 AM
Ubiquity6 is launching Display.land, an augmented reality app that lets people capture the world around them, edit and mash it up, and then share it with other people. With this merger of physical and digital worlds, reality becomes a canvas for…
Shel HoltzI'm sharing this only because it is so damn cool. I can't wait to try it.
Social Media Today
– Nov 17, 2019
Influence has long been at the core of marketing - seeking it, amassing it, then effectively wielding it to achieve your goals. It's also, uncoincidentally, what gave rise to the influencer marketing industry. But after riding high on the growing…
Shel HoltzTHIS. Micro-influencers and organic influencers are, indeed, the future. The idea of paying huge sums for inauthentic promotions is not sustainable.
2019 has been a year of employees making their opinions known. Just look to when Amazon warehouse employees made a case for workers' rights by walking out during the company's Prime Days. Poor working conditions made headlines and workers had…
Shel HoltzA big role here for internal communicators -- the first recommendation is creating a safe space for internal conversations.
The Next Web
– Nov 14, 2019, 11:58 AM
Wikipedia co-founder Jimmy Wales thinks he can create a better social network. Called WT:Social, the network has no financial association with Wikipedia, but operates on a similar business model: donations, not advertising. WT:Social went live last…
Shel HoltzI've joined (Me:We, too), but if the model is for paid subscriptions, I can't imagine my network will get very big.
– Nov 14, 2019, 5:31 AM
WASHINGTON (AP) — In a sharply divided country, here's something many Americans agree on: It's hard to know what's a true and honest fact. A new poll from The Associated Press-NORC Center for Public Affairs Research and USA Facts finds that…
Shel HoltzThe potential is huge for organizations to play a role in helping people know what's accurate (within their lane).
Climate change is the problem we have few answers for, because every little thing we do makes it worse. Your morning coffee, the clothes you wear, every inch you travel by motorized means—it all adds more carbon dioxide to the atmosphere. If…
Shel HoltzIt's not a bad search engine. Given the ability to contribute to a climate solution, I'm going to use it. If I can remember to when I need to do a search.