Hello and welcome to my Nuzzel newsletter!
(Communications. Technology. Jam music. Family. Life is good.)
I'm sorry it's taken me so long to get out a newsletter, but I had a great time vacationing in New Orleans for a few days. In this edition, among other things, is a worrisome VR tool. Just because something will sell well doesn't mean you should build it.
It's happening: Instagram is hiding 'likes.' Adam Mosseri, head of Instagram, said last week that a feature which hides 'likes' from the public eye has been tested in numerous countries and will be rolled out in the U.S. over the coming days. He…
Shel HoltzIf this forces the last of the brands still relying on likes as a useful metric to grow up, then it's a good thing.
It is no longer enough to be an expert in communications to succeed as a communications professional. A recent research brief titled The Case for Business Acumen published by IC Kollectif spotlights key findings from primary and secondary research…
Shel HoltzIf you work in employee communications and don't think you need a deep understanding of business in general and your company's industry, read this. Business literacy is critical.
Before we start, do you know the Home Depot theme song? If you were under duress in some sort of Saw situation, could you sing along? Did you even know that the appliance and lumber store had a theme song? Well, at least some people on the internet…
Shel HoltzJust like YouTube videos, you can't MAKE something go viral on TikTok. But when it does, it has a huge impact.
Fast food chain Chick-fil-A boosted downloads of its mobile app by 14% by showing a QR code in its digital signage, according to an analysis by the brand's vendor on the campaign, UPshow, that was shared with Mobile Marketer. By scanning the code…
Shel HoltzIf you wrote off QR codes, it's time to reconsider. They're popping up everywhere. I'm working on an article for our intranet on the many ways we're using them in-house, from easy access to safety forms to project branding.
McDonald's workers in the UK have gone on strike as part of a global day of protests over pay. Staff at six South London stores are walking out on Tuesday, while protests will be held across the UK, including outside Downing Street. They are…
Shel HoltzYou know what I keep saying about employee activism...
– Nov 11, 2019, 7:00 PM
Instagram is launching a video-music remix feature to finally fight back against Chinese social rival TikTok. Instagram Reels lets you make 15-second video clips set to music and share them as Stories, with the potential to go viral on a new Top…
Shel HoltzIf you want to know how big a deal a new app is, just look to see if Facebook is going to launch its own version of it. (They are.)
“OK boomer” is being used tirelessly by Gen Zers and millennials who are fed up with the Boomer generation. And because everyone is responding to it, brands want in—even if it might alienate, or anger, part of their consumer…
Shel HoltzThis is a meme a lot of brands can have some fun with.
Crime pays in PlayWay's burglary VR game, available now. Out now in early access, Thief Simulator VR offers both regular users and kleptomaniacs-in-training the chance to experience life as a skilled cat burglar. Equipped with a variety of home…
Shel HoltzI imagine homeowners and police departments would be less than happy to see a VR simulator that makes burglary easier and more successful.
By Sara Ashley O'Brien, CNN Business
– Nov 4, 2019, 12:17 PM
New York(CNN Business) Googlers are calling on the company to address specific climate demands. In an open letter published Monday addressed to Google CFO Ruth Porat, workers are asking for a climate plan that incorporates specific asks that have…
Shel HoltzThe other thing to note about employee activism: It makes headlines.
By Jordan Valinsky, CNN Business
– Oct 28, 2019, 9:40 AM
New York(CNN Business) Spotify recently redesigned its app to focus on podcasts. That's paying off big time. The number of people listening to podcasts on the streaming service jumped nearly 40% compared to the previous quarter, a highlight of…
Shel HoltzMore evidence that podcasts have arrived as mainstream media.