Hello and welcome to my Nuzzel newsletter!
(Communications. Technology. Jam music. Family. Life is good.)
One of the items in today's collection is about how different generations use social media. This is useful, but don't be in a hurry to make sweeping generalizations about generations. I'll have more to say about this in an upcoming blog post.
– Oct 31, 2019, 1:11 PM
In a lot of ways, brands are just like us—especially when it comes to screwing up. But while we might be able to delete our tone-deaf tweets or cringeworthy emails without much backlash, the stakes are infinitely higher for brands trying to…
Shel HoltzThe speed with which consumers expect a brand to respond to a crisis is daunting, especially since social media is the preferred channel for most.
Augmented reality (AR) is the most likely technology to make consumers think a brand is innovative, although most cutting-edge tech fall flat, per a YouGov-commissioned survey Diffusion shared with Mobile Marketer. About one-fourth (26%) of…
Shel HoltzAs if you need another reason to start developing plans to use Augmented Reality.
The Holmes Report
– Jun 28, 2019, 6:42 PM
This is the second in three-part series from NewsWhip. You can read Part 1 here. Until recently, the signals used by communicators had two characteristics. First, they were always backward looking, monitoring yesterday's mentions and conversations.
Shel HoltzThe role of data in PR is going to continue to get more and more important. PR agencies WILL eventually hire data analysts.
– Oct 30, 2019, 5:00 AM
– Google has just added Suki—an AI-powered, voice-enabled digital assistant that lifts the administrative burden from doctors—as one of Google Cloud Global Healthcare Solutions' first clinical digital voice assistant partners.
Shel HoltzHere's a heads-up to all of you who work in healthcare. Yes, indeed, the voice technology revolution is coming for you.
Social Media Today
– Oct 31, 2019
While social media has become a key part of our broader interactive process, it's important for social media marketers to note the audience-specific trends, in order to ensure they're using the right platforms to reach their target audience. And…
The open internet is a founding principle of the web. It is an environment that allows all players to interact directly with audiences and consumers while ensuring fair and transparent access to data and measurement. It is an ideal that should…
Shel HoltzIf you're looking for a social cause for your company to embrace, you could do a lot worse than choosing this one.
Transparency has long been a buzzword within the beauty industry, but more than ever, brands are offering inside information about their companies beyond the cursory discussion of a product's ingredients. Throughout October, YouTubers Shane Dawson…
Shel HoltzIt's not just beauty brands and it's not just video. Behind-the-scenes photos are also wildly popular on Instagram and other platforms. It's a strategy well worth considering.
Author Tony Saldanha offers steps for businesses that want to transition to digital but don't know how. The transition to digital is a $1.7 trillion industry, yet 70% of attempts end up failing, according to McKinsey & Co. Tony Saldanha believes…
Shel HoltzDigital Transformation is culture change, plain and simple. Communicate poorly and it will fail.
Does your company's vision feel outdated, dull or out-of-touch from where your company is at now—or where you'd like to see it go in the future? Then it might be time for a strategic refresh. But even if you know an update is far past due…
Shel HoltzI've spent a fair amount of time working on vision/mission/purpose statements. This is a nice approach (and a good tale).
The Holmes Report
– Oct 8, 2019, 3:05 PM
Here's a staggering statistic: 63% of Americans view disinformation—or deliberately misleading or biased information—as a major problem in society, on par with gun violence (63%) and terrorism (66%), according to the 2019 Institute…
Shel HoltzIs it time for the PR industry 'to adopt some sort of verifiable standards which can be applied to communications materials to show they have been independently reviewed'?