Hello and welcome to my Nuzzel newsletter!
(Communications. Technology. Jam music. Family. Life is good.)
Among the other items in today's rundown is my latest blog post, part 22 in my series on a new internal communication model. My view of customer ecosystems goes beyond Forrester's, which is based on elements companies can control.
The New York Times
– Oct 28, 10:18 AM
SAN FRANCISCO — The letter was aimed at Mark Zuckerberg, Facebook's chief executive, and his top lieutenants. It decried the social network's recent decision to let politicians post any claims they wanted — even false ones — in…
Shel HoltzMore employees objecting to company policies. Yes, it's mostly limited to the tech industry right now, but that won't last.
In early 2018, Amos Meiri got the kind of windfall many startup founders only dream of. Meiri's company, Colu, develops digital currencies for cities —coupons, essentially, that encourage people to spend their money locally. The company was…
Shel HoltzThe center of gravity in the blockchain world is shifting, but that doesn't mean it's not good for much. For example, tokenization is heating up (representing physical and digital assets via a blockchain-based token). Big moves are still happening.
Your job title isn't the only thing that determines how influential you are. Every word you use at work expresses your personal brand, from your confidence and authority to your depth of knowledge. And it's verbs–those action words that…
Shel HoltzWhile this is more focused on personal advice to managers and leaders, communicators should be aware and avoid using these words in quotes from senior management. We shouldn't help make them sound weak.
Google has announced that it will stop indexing Flash content in Search, as the internet gears up to bid a (not so fond) farewell to the multimedia software platform next year. “In Web pages that contain Flash content, Google Search will…
Shel HoltzIf your site still hosts Flash content, this is a good impetus for getting rid of it.
How are marketers and creatives placing their bets when it comes to investing in voice technology? How do they budget for investment in creative tech, and is there the pressure to use it regardless of whether the consumer is there or not? John…
Shel HoltzSome great questions and observations here as more and more brands begin incorporating voice into their marketing efforts. Like, is there a budget for it?
Mapping the customer journey is a significant undertaking, which leaves a lot of organizations thinking it's enough. It's not. While identifying the touchpoints on the customer journey can go a long way to creating a satisfying Customer Experience…
Shel HoltzThe latest post in my series on a new model for internal communication is the last part of the 'Customer Experience' section. It's all about customer ecosystems.
Search Engine Journal
Ashley Segura (Ward)
– Oct 24, 5:45 AM
Content marketing is a powerful way for both B2B and B2C businesses to establish and grow their digital presence. From blogs to infographics, and white papers to video content, there are so many formats to deliver your brand messaging to your…
Shel HoltzHere's a topic you don't see addressed much.
Since its introduction in Harvard Business Review, 16 years ago, the Net Promoter Score, or NPS, has become a foundational business metric. Based on a single question—On a scale of 0 to 10, how likely are you to recommend our…
Shel HoltzWe use it here where I work (not in my department, though) and I still get survey requests from businesses I use asking me to grade them on the NPS scale. Could it all be a waste of time?