Hello and welcome to my Nuzzel newsletter!
(Communications. Technology. Jam music. Family. Life is good.)
I've been dealing with brief power outages and low air quality here in the Bay Area as the wildfires rage. I have also been communicating here at my company as workers are affected by evacuations and outages. I hope all of you are unaffected!
The following is a guest post from Zoe Soon, VP of mobile at the Interactive Advertising Bureau. Opinions are the author's own. Podcasting is having a moment. Record numbers of consumers are tuning in, and advertiser investment is projected to more…
Wouldn't it be helpful to know when your audience is most engaged with your content, and at what point you should present your CTAs to maximize desired reader response? Nielsen and Taboola recently partnered on a new study to determine the '…
Shel HoltzComparing this to the attention span of a goldfish is just clickbait. Eight seconds is how long you have to capture someone's attention. Once you have it, you have to work to keep it, but they don't just wander away after 8 seconds.
Social Media Today
– Oct 27, 2019
Are you looking for ways to improve your marketing efforts? Want to know how to combine your email marketing and social media campaigns? The team from PayFort share their tips for success in this infographic. They break things down as follows: Some…
Shel HoltzGood data here to support a strategic approach to getting the most out of email and social media.
Social Media Today
– Oct 25, 2019
With TikTok on the rise, many are now scrambling in their respective app stores and looking to download the trending app in order to learn what all the fuss is about - and for marketers, whether they can use it to promote their products. I hate to…
Shel HoltzWhile awaiting the results of any congressional investigations, why not experiment on TikTok?
All four major US carriers - AT&T, Verizon, T-Mobile, and Sprint — have each issued the same press release announcing that they are forming “a joint venture” called the “Cross-Carrier Messaging Initiative” (CCMI).
Shel HoltzI'm trying to find out what impact that will have on organizations that have systems set up to distribute messages via SMS. This is the first time I've heard of the RCS standard.
– Oct 24, 2019, 10:15 AM
Two US senators asked intelligence officials to look into TikTok as a possible national security risk, The Washington Post reported. Earlier in October, Sen. Marco Rubio also asked for an investigation of the app, which is owned by Chinese company…
Shel HoltzTikTok has gone from unknown to a target of a possible congressional investigation in a New York minute.
The New York Times
– Sep 26, 2017, 2:00 AM
On a Tuesday morning in June 2016, Nathan Brown, a reporter for The Times-News, the local paper in Twin Falls, Idaho, strolled into the office and cleared off a spot for his coffee cup amid the documents and notebooks piled on his desk. Brown, 32…
Shel HoltzAn instructive read (and one that helps make the case for PR teams to be thinking about their role in addressing fake news).