It surprised more than a few people in the Public Relations industry when Harold Burson, a founder of the legendary PR firm Burson-Marsteller (now Burson, Cohn & Wolfe), relocated from New York to Memphis last year and set up an office for himself…
Shel HoltzI hope I'm still going to an office every day at 98.
– Oct 21, 2019, 12:04 PM
Brand marketing professionals have a dangerously outdated view of customer loyalty, according to a new report from the CMO Council. The report, entitled Loyalty that Lasts, found that 'while product and price are still key elements, customers…
Shel HoltzNot only do we need to understand this, we need to be able to measure it. And for employees as well as customers.
Facebook plans to launch a dedicated 'news' tab that will offer its users access to news stories from hundreds of news organizations, The Washington Post reported Wednesday. The move returns Facebook to the news-delivery business, putting it in…
Shel HoltzI'll keep an eye on this to see what kind of uptake it gets. Someday, this may be where brands want their news to show up.
The story isn't new. REI will be closing its doors again on Black Friday, paying it's 13,000 employees to spend the day outside instead, and encouraging shoppers to do so as well. In the history of the event, #OptOutside has generated 12.5 million…
Shel HoltzREI's #OptOutside campaign has been massively successful with other brands jumping on the bandwagon. Is the addition of #OptToAct overreach? We'll have to see how it resonates with REI's core audiences -- and other companies.
– Oct 23, 2019, 3:45 AM
Once in a while, every professional comes across a challenge so great, so ridiculous, that they just can't help themselves. They just have to go for it. It's like the story of David and Goliath… if David was just bored and Goliath wasn't…
Shel HoltzAs audio -- such as sonic logos -- become more common, this has started to worry me. Will brands begin applying their sonic logos and other sounds to websites where they are not as welcome as they will be in screenless environments?
The Pitt News
– Oct 21, 2019, 7:03 PM
There's a high school in New York starting a club that even Pitt, with more than 400 student organizations, doesn't offer — the TikTok club. TikTok — an app where users share, create and view short lip-synch-, comedy- and…
Shel HoltzTik Tok clubs at schools are now a thing.
National Geographic teamed up with Mazda on a competition to find the next photographer for the science, adventure and exploration content publisher. Entries will be accepted starting Tuesday and running through Nov. 18, and the two companies said…