– Apr 27, 2019, 6:00 AM
Photographer: Gino Domenico/Bloomberg Billionaire investor Warren Buffett is pessimistic on the newspaper industry at a time when public relations specialists are increasingly outnumbering journalists. Public relations jobs exceeded those of…
Shel HoltzI'm a former newspaperman, but that doesn't automatically qualify you to do PR. These journalists will have a steep learning curve.
Living with a low bank account means enduring the constant dread of a single unexpected expense gutting the last of your savings—and triggering a spiral of overdraft fees. So it's not too surprising that quite a few people were unamused, and…
Shel HoltzYet another example of somebody on the social media team not thinking about what could go wrong before sending something that just tickled him or her to death.
PR Week Global
– Apr 26, 2019, 8:41 AM
Two Sundays ago, HBO fantasy epic Game of Thrones returned with the premiere of its eighth and final season. Aside from dominating water-cooler conversations, it was the most-tweeted-about episode of the show ever, topping the 5-million mark.
Shel HoltzAre you tracking the most common misspellings of the hashtags you use?
Social Media Today
– Apr 26, 2019
While it's a little annoying that we don't get the same, specific LinkedIn performance updates that we used to before the company was purchased by Microsoft, Microsoft does still include notes on how LinkedIn's doing within its quarterly updates -…
Shel HoltzCommunicators and marketers need to pay more attention to LinkedIn. Its user base is way bigger than Twitter's.
Mobile marketing company ManyChat has raised $18 million in Series A funding. The startup, co-founded by CEO Mikael Yang, is currently focused on Facebook Messenger. It offers tools for creating a bot on Messenger while also supporting live human…
Shel HoltzThis combination of chatbot and real-live-human in a tool to augment Facebook Messenger is intriguing. It also supports the trend of communication shifting to messaging tools.
The New York Times is selling emotions to brands. Thanks to a tool it launched last year, the Times has used reader insights and machine learning to determine what its articles make readers feel, including happy, sad, hopeful and 15 other emotions.
Shel HoltzThis type of thing doesn't come up when privacy is the conversation. It should. This feels more invasive than someone having access to my records.
Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. We forecast that 51.7% of US social network users will be mobile-only in 2019. As smartphone use grows, fewer…
Shel HoltzA blinding flash of the obvious, yet too many brands aren't focused on mobile.
There are so many brands online, but the majority of consumers follow fewer than 10 of them, according to new research from digital asset management platform Bynder. Maybe that's because brands have been laying it on a little too heavy; the latest…
Shel HoltzI just read a story about how small business is latching onto Augmented Reality to attract customers. Maybe they should read this study and stick with great imagery.
Can swapping bodies with your employees in VR help you to become a better manager? More businesses across every industry have come to realize that soft skills—attributes that allow you to effectively communicate with others—are far…
Shel HoltzTraining continues to be one of the most viable uses for Virtual Reality, especially in the workplace. The focus on empathy is important; it's one of the things VR is really good at.
Jon Favreau 's upcoming “ The Lion King ” is technically an animated feature, but that's not how the director approached the film when it came to filmmaking. In order to be able to shoot his remake of Disney's 1994 animated classic…
Shel HoltzThe Lion King is not a VR movie, but it was shot using VR to put cast and crew in the scenes they were shooting. A fascinating and unexpected use of Virtual Reality.