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– Jul 15, 2014, 5:45 AM
There are a lot of misconceptions when it comes to the term “ content marketing.” One of them is the belief that content deployment should be carried out with same approach you would use with a traditional mixed-media campaign.
Marketers and agencies love writing about influencer marketing these days. A simple Google news search for the term produces nearly 200,000 results. However, the majority of these thousands of articles are surface level, with clickbait headlines…