I have been curating this newsletter for a few years. I hope you've enjoyed it, but everything comes to an end.
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Mark
Marketing Insider Group
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Michael Brenner
– Jan 11, 7:05 AM
In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. With virtual…
Following the news of Wattpad's acquisition, which will see it purchased by South Korea's Naver Corp., its CEO Allen Lau says the deal will not slow down plans to make Wattpad a global entertainment giant. The co-founder has previously expressed…
Apple Inc.'s first crack at a headset is designed to be a pricey, niche precursor to a more ambitious augmented reality product that will take longer to develop, according to people with knowledge of the matter. The initial device has confronted…
Mark Evans is a Fractional CMO for fast-growing B2B and SaaS companies and the host of the Marketing Spark podcast. But behind that fancy title, Mark is a storyteller. As marketers, we are often reminded of the value of stories. But how do you tell…
The New York Times
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Sheera Frenkel
– Jan 20, 11:08 AM
After the presidential election last year, the Proud Boys, a far-right group, declared its undying loyalty to President Trump. In a Nov. 8 post in a private channel of the messaging app Telegram, the group urged its followers to attend protests…
April Dunford is a master at product positioning. The author of Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It, April has helped scores of businesses thrive and succeed by turning the art of positioning into…
