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Mark Evans' Newsletter Archive

Why Canada is becoming a start-up mecca rivaling Silicon Valley - Wed, Nov 20 2019

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My new book, Marketing Spark, is a user-friendly guide for entrepreneurs that want to do marketing better and easier, featuring templates, frameworks, tools, and step-by-step guides www.bit.ly/marketingsparkbook
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Why Canada is becoming a start-up mecca rivaling Silicon Valley
CNBC – Elaine Pofeldt – Nov 12, 5:00 AM

Roberto Machado Noa | Getty Images Ten years ago, when Toronto entrepreneur Brendan Frey wanted to start his company, he says, 'conditions weren't right.' But by 2015, he found, the local environment had become a lot more hospitable to start-ups.

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The collapse of the information ecosystem poses profound risks for humanity | Facebook
The Guardian

For the last few years, scientists have argued that we're living through a distinctly new geological age. They call it the Anthropocene: a new age characterized by humanity's profound impact on E00arth itself as evidenced by pollution, mass…

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How start-ups can win when larger competitors enter their market
Medium – BDC Capital — WIT Thrive – Oct 29, 9:49 AM

Well-positioned start-ups shouldn't lose sight of the advantages they have over their larger rivals. Founders learn volumes by anticipating and preparing for changing business conditions, but the most instructive lessons come from the unexpected.

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Spotify turns its personalization technology to podcasts with launch of Your Daily Podcasts
TechCrunch – Sarah Perez – Nov 18, 11:21 PM

Spotify is taking the personalization technology that powers its music playlists, like Discover Weekly and Daily Mix, and turning it to podcasts. The company announced this morning the launch of a new podcast playlist called Your Daily Podcasts…

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How an Ex-Twitter Adman Plans to Squash Business Email Compromise, One of Tech's Most Pernicious Threats
Fortune – Robert Hackett – Nov 19, 6:00 AM

In spring of 2017, Asheem Chandna was sitting in a meeting at the Silicon Valley offices of Greylock Partners, the venture capital firm where he works as an investor, when he learned someone had hijacked his identity. On the other side of the…

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Identifying Content Marketing Trends to Enhance Your 2020 Strategy
Search Engine Journal – SEMrush – Nov 18, 10:00 PM

Creating content just for your heart's sake may be pleasant, but it will bring hardly any financial benefit. The fact that the topic of content strategy was touched upon in 29% of the analyzed tweets and “content marketing strategy”…

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Newsonomics: As McClatchy teeters, a new set of money men enters the news industry spotlight
Nieman Lab – Ken Doctor – Nov 19

Whenever the definitive history of daily newspapering is written, 2019 will be recorded as a major turning point. Today, one year-long drama comes to a close, or at least an act break: New Gannett, the result of America's two largest newspaper…

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Koalas burned in wildfires can now be saved but the treatment is gross
New Scientist – Legacy content author – Jun 12, 11:00 AM

EVEN for rehab, this is no ordinary hospital. For a start, most of the staff are volunteers. One of them, Sharyn Brown, shows me around the wards – shady, quiet enclosures dotted with gum trees, in which the patients sit. Whiteboards record…

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