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Mark Evans' Newsletter Archive

For Startups, Cash is King (Again) - Tue, Nov 19 2019

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My new book, Marketing Spark, is a user-friendly guide for entrepreneurs that want to do marketing better and easier, featuring templates, frameworks, tools, and step-by-step guides www.bit.ly/marketingsparkbook
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For Start-Ups, Cash Is King (Again)
The New York Times – Erin Griffith – Nov 17, 11:54 AM

SAN FRANCISCO — Mark Frank, who runs a health technology start-up called SonderMind, had planned to wait until the end of 2020 to raise more money for his company. But after Uber and Lyft stumbled when going public and WeWork ousted its…

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Break Free B2B Series: Hal Werner on the Intersection of Marketing Creativity & Analytics
Online Marketing Blog - TopRank® – Nick Nelson – Nov 19, 3:30 AM

Part art, part science, all business. This is the credo under which Hal Werner operates. As Global Manager of Digital Marketing & Strategy for Mitel, he's responsible for overseeing the telecommunication company's marketing programs from a holistic…

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The Risks of Using AI to Interpret Human Emotions
Harvard Business Review – Nov 18, 8:00 AM

Companies have historically used focus groups and surveys to understand how people felt. Now, emotional AI technology can help businesses capture the emotional reactions of both employees and consumers in real time — by decoding facial…

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How to Use Facebook Ads to Promote Your Content
Content Marketing Institute – Nov 18, 3:00 AM

Sure, publishing a post to your Facebook page might get some views. But the average organic reach rate is 6.4% of your page's followers. If you've gone to the effort to create that content, though, you probably want more people to see it. Consider…

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