If you're into marketing and podcasts, I've launched a new podcast called Marketing Spark. It's 15-minute conversations with marketers and entrepreneurs in the trenches.
Check it out: bit.ly/markevanspodcast.
The New York Times
– Nov 17, 2019, 11:54 AM
SAN FRANCISCO — Mark Frank, who runs a health technology start-up called SonderMind, had planned to wait until the end of 2020 to raise more money for his company. But after Uber and Lyft stumbled when going public and WeWork ousted its…
Online Marketing Blog - TopRank®
– Nov 19, 2019, 3:30 AM
Part art, part science, all business. This is the credo under which Hal Werner operates. As Global Manager of Digital Marketing & Strategy for Mitel, he's responsible for overseeing the telecommunication company's marketing programs from a holistic…
Companies have historically used focus groups and surveys to understand how people felt. Now, emotional AI technology can help businesses capture the emotional reactions of both employees and consumers in real time — by decoding facial…
Content Marketing Institute
– Nov 18, 2019, 3:00 AM
Sure, publishing a post to your Facebook page might get some views. But the average organic reach rate is 6.4% of your page's followers. If you've gone to the effort to create that content, though, you probably want more people to see it. Consider…