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Mark Evans' Newsletter Archive

America's Hottest Job - Tue, Aug 13 2019

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My new book, Marketing Spark, is a user-friendly guide for entrepreneurs that want to do marketing better and easier, featuring templates, frameworks, tools, and step-by-step guides www.bit.ly/marketingsparkbook
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Verizon agrees to sell Tumblr to owner of Wordpress
Axios – Ursula Perano
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America's Hot New Job Is Being a Rich Person's Servant
The Atlantic – Aug 12, 3:00 AM

In an age of persistently high inequality, work in high-cost metros catering to the whims of the wealthy—grooming them, stretching them, feeding them, driving them—has become one of the fastest-growing industries. The MIT economist…

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How Content Marketers Can Create Powerful Audience Connections
Online Marketing Blog - TopRank® – Nick Nelson – Aug 12, 3:30 AM

“Perhaps more than any other art form, comedy cannot exist for its own sake,” according to comedian Andrew Orvedahl in an essay published a few years back. “Comedy requires a bond between performer and audience. And if either…

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These Legit-Looking iPhone Lightning Cables Will Hijack Your Computer
vice – Joseph Cox – Aug 10, 8:57 AM

I plugged the Apple lightning cable into my iPod and connected it to my Mac, just as I normally would. My iPod started charging, iTunes detected the device, and my iPod produced the pop-up asking if I wanted to trust this computer. All expected…

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Will 'Facebook' branding on Instagram, WhatsApp help advertisers? Marketers have mixed reactions
Marketing Land – Amy Gesenhues on – Aug 12, 11:51 AM

Get the most important digital marketing news each day. Thanks! You'll receive a confirmation email from newsletters@marketingland.com soon. Thanks! You'll receive a confirmation email from newsletters@marketingland.com soon. Note: By submitting…

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Old TVs left on porches in bizarre prank - CNN Video
CNN – By: CNN – Aug 12, 2:45 PM

Someone wearing what appeared to be a TV-shaped mask left over 50 old television sets on porches across a Virginia neighborhood. View on CNN…

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Nike is entering the subscription business with a kids' sneaker club
CNBC – Lauren Thomas – Aug 12, 4:48 AM

Nike is stepping into the subscription business. The No. 1 sneaker retailer in the U.S. is launching a subscription service for kids called Nike Adventure Club. It will allow parents to order shoes for their kids ages 2 to 10 either on a quarterly…

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7 Types of Content That'll Make Your Event Marketing Even Better | Marketing Insider Group
Michael Brenner – Aug 6, 2:05 AM

While digital marketing is becoming increasingly important, there's no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective…

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This is why you're addicted to being busy
Fast Company – Aug 12, 1:00 PM

Why do we feel so compelled to always be busy? Why is it that the moment there's not a mile-high stack of tasks or projects on our plate, we suddenly feel anxious and unsettled (when really the opposite should be the case). Busyness has become the…

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Changes Coming From Instagram: What Marketers Need to Know
Social Media Examiner – Grace Duffy – Aug 9, 8:00 PM

Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week's Social Media Marketing Talk Show, we explore what marketers need to know about…

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