Newsletter: How Arizona Republic considers killing 'zombies' as key pillar of subscription strategy - Fri, Feb 26 2021

Independent news businesses, which operate with very lean teams and whose founders often specialize in reporting and editing, aren't always able to hire the revenue-generating roles that can transform an editorially valuable mission into a…

Mr Anderson MT @DW_Grant: If you're an American #localnews organization who is ready to transform your business, there are more opportunities than ever to do so. First, @LIONPubs can help you bring in a revenue-generating role and coach you in getting most out of it

Better News – Feb 24, 9:37 AM

This is a series on Better News to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Newsroom Initiative and b) share replicable tactics that benefit the news industry as a whole. This “win” comes from John…

Mr Anderson MT @localmediarocks 42% of digital subscribers were not visiting the site at least once/month - typical percentage for every newsroom we work with. Love how ⁦⁦@azcentral⁩ developed a plan- 'killing zombies' -since the churn rate is so high for this group.

Twitter announced a pair of big upcoming features today: the ability for users to charge their followers for access to additional content, and the ability to create and join groups based around specific interests. They're two of the more…

Mr Anderson MT @MichelleManafy Twitter announces paid Super Follows, which will allow Twitter users to charge followers and give them access to extra content -could be bonus tweets, access to a community group, newsletter subs, or a badge showing support. via @Verge

Not too long ago, Business Insider came across as the less trendy younger brother of Buzzfeed, Vice and HuffPost. It had no billion-dollar-plus valuation, its growth appeared steady in comparison, and it didn't have quite the same street cred.

Mr Anderson RT @Mediavoicespod 'Buzzfeed was modelling itself as an entertainment company with a news division. Whereas we want to be a journalism company. We're not trying to build the Disney piece.'

Benefits: Eligible for benefits. If you want to work directly with independent news publishers to recruit, train and coach new employees in revenue-generating roles, we want to hear from you. LION Publishers has evolved into an association serving…

Mr Anderson RT @phillipadsmith: Great-looking role here too! Apply to be ⁦@LIONPubs⁩ News Revenue Coach. Work with LION's local newsroom members across the country & ⁦@anikaanand00⁩!

In November 2020, we hosted BEYOND: Reimagining Philadelphia Journalism, a three-day virtual summit to enable frank conversations between journalists, community members, managers, and news media executives in the Philadelphia area on issues of…

Mr Anderson MT @lenfestinst: Last fall, more than 200 people joined us to reimagine a more equitable future for local news in Philadelphia, sharing thoughts on what we all need to do to ensure journalism serves everyone. @cthompsonmorton shares key takeaways

S. Mitra Kalita saw the news first on Facebook. Juan Vicente Valerio, a bike mechanic from her Jackson Heights, Queens, neighborhood, had died from the coronavirus. Valerio had tended to Kalita's husband's bike for years. He was a neighbor. And he…

Mr Anderson MT @kristenhare: @mitrakalita said 2 things to me this week for my newsletter that made my brain: 1. She doesn't think in terms of local/national. Her work with @epicenter_nyc and @url_media are rooted in community and community isn't just where you live.

Marketers for an Open Web legal adviser Tim Cowen condemns ‘sweetheart' deal between News Corp and Google. While Facebook was blocking news in Australia, Google did a global deal with News Corp, thereby saving journalism worldwide, right?

Mr Anderson RT @pressgazette Google 'sweetheart' deal with News Corp helps both avoid regulation, say Marketers for an Open Web. 'How will it now hold Google to account?'