How to use subscriber-exclusive content to drive subscriptions - Fri, Jan 15 2021

Instructors and coaches working with the Professional Development and Executive Education programs at the Newmark J-School share what they hope to see in newsroom product development in 2021. This is the third of four posts in our “Visions…

Mr Anderson MT @NewmarkJLeaders: Next in 'Visions 2021': Hear from @louiegilot, @jeremycaplan, @Paty_Gomes_, @StyliChara, @blejman, @agebhard, @valeriobassan, @losowsky, @UntappedMich + @AlexaBorchardt on what they hope to see in newsroom product development in 2021

Can public media help fix market failures in local news? That was our question 18 months ago when we launched the Public Media Mergers Project. Supported by a partnership between the Public Media Venture Group and the Google News Initiative, and…

Mr Anderson MT @ehansen02: Can public media help fix market failures in local news? That was our question 18 months ago when we launched the Public Media Mergers Project, supported by @GoogleNewsInit @PMVG_ with research support from @ShorensteinCtr. Our answer

Better News – Jan 13, 2:33 PM

This is a series on Better News to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Newsroom Initiative and b) share replicable tactics that benefit the news industry as a whole. This “win” comes from…

Mr Anderson RT @Mediavoicespod Here's an idea to steal and adapt: Prioritize digital subscribers over page views, and provide subscriber-only stories on topics that are vital and unique to your community

by Ray Schultz, Columnist, January 11, 2021 Email newsletters may deliver high ROI, but they're not a popular content form — especially when people are asked to pay for them, according to The State of Email Newsletters: 2021 And Beyond, a…

Mr Anderson MT @nberke: All hail the newsletter, savior of news medi- or not. New study: - 52.7% of ppl subscribe to 0 newsletters - 14.7% sub to 1 - 19.4% to 2-3 - 5.7% to 4-5 - 7.5% to 5+ Publishers need to innovate. Stop relying on shiny 50-yr-old 'email' thing

In a series of articles, I will offer some practical suggestions as to how we can reimagine the environment so that we do more than survive. In this first take, we look at articulating the problems so that we may present some concrete solutions…

Mr Anderson RT @rasmus_kleis: 100% this: 'If we magically doubled or tripled the amount of funding available to some [news] organisations, we would most likely be the proud owner of a slower-moving car crash of the same accident waiting to happen'

Punchy news startup Axios is betting that companies will pay big bucks to write like its reporters. The company next month will launch AxiosHQ, a communications platform that will enable businesses to update their employees—including through…

Mr Anderson MT @periodistas21 How to convert a format in a newsletter, then to a news media, build a brand identity and later a product with several sources of revenue @JimVandeHei @Axios wants to help companies write like its reporters for annual fee of $10k or more

We learned a lot from our inaugural Advisory Council last year. This group of six smart, thoughtful leaders from across the journalism industry informed the strategy of our program design, contributed to those programs, and even partnered with us…

Mr Anderson RT @ckrewson: I am very excited to work with this year's group, @zackbaddorf; @BeccaLandsberry; @carlamurphy; @janinewarner and @sisiwei. We're building a lot of things - including a to-be-announced program! - and we're grateful for their help.

New York(CNN Business) Substack has become synonymous with writers looking to go independent. But for many years prior, there was a different go-to place for self-publishing: Medium. Medium, launched in 2012 by Twitter (TWTR) cofounder Ev Williams…

Mr Anderson RT @CaseyNewton: My main takeaway from this is that Substack is already distributing more money to writers after three years than Medium is after 9. And RT @Baekdahl Medium still seems to have no idea what it is.

Many publishers have experimented with virtual reality (VR) and augmented reality (AR), but few have gone beyond test projects into longer term developments. However, as mobile devices have become more advanced and social platforms have started…

Mr Anderson RT @DCNorg The Emerging Technology team focuses on enhancing storytelling capabilities and driving users to spend more time in @USATODAY's native app.