Hello and welcome to my Nuzzel newsletter!
(Kevin Anderson, manager, digital products and platforms at ideastream Public Media. Innovation leader focused on digital transformation and product. Priors at the BBC, The Guardian and Gannett.)
A playbook for how US public media groups can merge with local digital news orgs. News product leaders look talk about how news product should evolve. Consumers prefer free newsletters supported by ads. Axios launches $10k/yr corp comms training.
Media Leadership Initiatives at the Newmark J-School
Executive Program, News Innovation and Leadership
– Jan 14, 1:05 PM
Instructors and coaches working with the Professional Development and Executive Education programs at the Newmark J-School share what they hope to see in newsroom product development in 2021. This is the third of four posts in our “Visions…
Mr AndersonMT @NewmarkJLeaders: Next in 'Visions 2021': Hear from @louiegilot, @jeremycaplan, @Paty_Gomes_, @StyliChara, @blejman, @agebhard, @valeriobassan, @losowsky, @UntappedMich + @AlexaBorchardt on what they hope to see in newsroom product development in 2021
The Public Media Merger Project
– Jan 14, 7:32 AM
Can public media help fix market failures in local news? That was our question 18 months ago when we launched the Public Media Mergers Project. Supported by a partnership between the Public Media Venture Group and the Google News Initiative, and…
Mr AndersonMT @ehansen02: Can public media help fix market failures in local news? That was our question 18 months ago when we launched the Public Media Mergers Project, supported by @GoogleNewsInit @PMVG_ with research support from @ShorensteinCtr. Our answer
This is a series on Better News to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Newsroom Initiative and b) share replicable tactics that benefit the news industry as a whole. This “win” comes from…
Mr AndersonRT @Mediavoicespod Here's an idea to steal and adapt: Prioritize digital subscribers over page views, and provide subscriber-only stories on topics that are vital and unique to your community
by Ray Schultz, Columnist, January 11, 2021 Email newsletters may deliver high ROI, but they're not a popular content form — especially when people are asked to pay for them, according to The State of Email Newsletters: 2021 And Beyond, a…
Mr AndersonMT @nberke: All hail the newsletter, savior of news medi- or not. New study: - 52.7% of ppl subscribe to 0 newsletters - 14.7% sub to 1 - 19.4% to 2-3 - 5.7% to 4-5 - 7.5% to 5+ Publishers need to innovate. Stop relying on shiny 50-yr-old 'email' thing
In a series of articles, I will offer some practical suggestions as to how we can reimagine the environment so that we do more than survive. In this first take, we look at articulating the problems so that we may present some concrete solutions…
Mr AndersonRT @rasmus_kleis: 100% this: 'If we magically doubled or tripled the amount of funding available to some [news] organisations, we would most likely be the proud owner of a slower-moving car crash of the same accident waiting to happen'
The Wall Street Journal
– Jan 14, 6:00 AM
Punchy news startup Axios is betting that companies will pay big bucks to write like its reporters. The company next month will launch AxiosHQ, a communications platform that will enable businesses to update their employees—including through…
Mr AndersonMT @periodistas21 How to convert a format in a newsletter, then to a news media, build a brand identity and later a product with several sources of revenue @JimVandeHei @Axios wants to help companies write like its reporters for annual fee of $10k or more
Mr AndersonRT @Mediavoicespod A new report from NewsGuard found that from Oct. 1 through Jan. 12, nearly every major brand in America inadvertently ran automated ads on websites that peddled election conspiracies and misinformation
We learned a lot from our inaugural Advisory Council last year. This group of six smart, thoughtful leaders from across the journalism industry informed the strategy of our program design, contributed to those programs, and even partnered with us…
Mr AndersonRT @ckrewson: I am very excited to work with this year's group, @zackbaddorf; @BeccaLandsberry; @carlamurphy; @janinewarner and @sisiwei. We're building a lot of things - including a to-be-announced program! - and we're grateful for their help.
By Kerry Flynn, CNN Business
– Jan 14, 10:16 AM
New York(CNN Business) Substack has become synonymous with writers looking to go independent. But for many years prior, there was a different go-to place for self-publishing: Medium. Medium, launched in 2012 by Twitter (TWTR) cofounder Ev Williams…
Mr AndersonRT @CaseyNewton: My main takeaway from this is that Substack is already distributing more money to writers after three years than Medium is after 9. And RT @Baekdahl Medium still seems to have no idea what it is.
Many publishers have experimented with virtual reality (VR) and augmented reality (AR), but few have gone beyond test projects into longer term developments. However, as mobile devices have become more advanced and social platforms have started…
Mr AndersonRT @DCNorg The Emerging Technology team focuses on enhancing storytelling capabilities and driving users to spend more time in @USATODAY's native app.