Hello and welcome to my Nuzzel newsletter!
(Kevin Anderson, managing producer, digital media, @ideastream. Expert in digital transformation with experience as an innovator and leader at the BBC, The Guardian and Gannett.)
How to stay sane while driving change in newsrooms. How paid lead acquisition can help you attract subscribers. How Facebook is fuelling the rise of The Epoch Times. How Project Text is helping journalists connect with audiences via mobile messaging.
By the numbers, there is no bigger advocate of President Donald Trump on Facebook than The Epoch Times. The small New York-based nonprofit news outlet has spent more than $1.5 million on about 11,000 pro-Trump advertisements in the last six months…
Mr AndersonRT @dabeard: The religious sect whose newspaper has spent $1.5 million in pro-#Trump Facebook ads in the last 6 months, more than any outlet outside the Facebook-flooding Trump campaign < I've seen more and more Epoch Times ads on YouTube.
The New York Times
– Aug 20, 2019, 3:00 AM
SAN FRANCISCO — Facebook has long relied on algorithms to select news stories for its users to see. Now the social network wants to rely on something else for the same task, too: humans. Specifically, Facebook plans to hire a team of editors…
As someone who studies the impact of misinformation on society, I often wish the young entrepreneurs of Silicon Valley who enabled communication at speed had been forced to run a 9/11 scenario with their technologies before they deployed them…
Mr AndersonRT @firstdraftnews: Misinformation has created a new world disorder. Our willingness to share content without thinking is exploited to spread disinformation. @cward1e writes in @sciam's new issue exploring truth, lies and uncertainty in modern times
Mr AndersonRT @LAM_Barrett: 'jon kyl interviews a bunch of conservatives about their facebook feelings' isn't so much an 'audit' as a 'festivus airing of grievances for bow-tie wearers' but sure, why not
Alex Mather would like you to know that he loves newspapers. He's loved them since he was a kid growing up in Philadelphia. “I waited for the smack of the Inquirer on the ground in the morning,” he says. “I would grab it, rip…
Mr AndersonMT @Mediagazer Profile of The Athletic, which now has 400+ editorial staffers and expects to have ~1M subscribers by 2020; source: funding in May valued it at about $500M (@iboudway / Bloomberg)
– Aug 20, 2019, 5:57 AM
US media group Advance Local is bringing reporters and readers closer together through text messaging. Project Text allows audiences to follow specific beats, engage in conversations and go behind the scenes of the reporting by connecting with…
The Membership Puzzle Project
– Aug 20, 2019, 6:00 AM
Back in 2004, I helped one of the early online environmental “blogs” undertake a big technical upgrade. At the time, this site had a staff of 10 people and their email newsletter list had about 60,000 subscribers. I remember thinking…
Mr AndersonMT @phillipadsmith: Paid lead acquisition is an established path to new customers that's being leveraged by growth-oriented businesses - not just tech startups, online mattress firms & companies that sell online courses, it's being used by newsrooms too.
Welcome to Hot Pod, a newsletter about podcasts. This is issue 222, dated August 20, 2019 PodPass: Open vs. closed. It's becoming increasingly common to monetize podcasts via a direct connection with listeners, whether via merchandise, donations…
Becca Aaronson is the director of product at Chalkbeat, a nonprofit education news organization. She was the first product manager at The Texas Tribune when she graduated from Poynter's Leadership Academy for Women in Digital Media in 2018. There…
Mr Anderson“Strategy is not just what you’ve chosen to do, but what you’ve chosen not to do.”
Massachusetts Institute of Technology
– Aug 7, 2019
Brian Friedberg is an investigative ethnographer whose work focuses on the impacts that alternative media, anonymous communities and popular cultures have on political communication and organization. Brian works with Dr. Joan Donovan, who heads one…
Mr AndersonMT @BostonJoan: In Hong Kong, it was not Facebook and Twitter who 'discovered' the Chinese Govt was propagandizing. Every activist knew there was an information war playing out online. The platforms simply confirmed it. We have written about other cases