Hello and welcome to my Nuzzel newsletter!
(Kevin Anderson, managing producer, digital media, @ideastream. Expert in digital transformation with experience as an innovator and leader at the BBC, The Guardian and Gannett.)
LinkedIn's niche strategy is a response to more personal communications. What a dinosaur chatbot can teach you about audience engagement (and product development). Recreating the US public media for an on-demand, podcasting world.
We Are Hearken
– Jun 25, 7:50 AM
This is part of a series on engaging audiences outside of journalism. Got an idea for a project we should feature? ! Should they create a Twitter account for the titanosaur? It was 2018, and staff at the Field Museum in Chicago were discussing how…
Mr AndersonTest. Test. Test. Plus get buy-in from your organisation. Stick to your goals. (Lessons from creating a chatbot for a dinosaur...)
Media Voices Podcast
– Jun 25, 3:56 AM
Media Voices is proud to announce the launch of the Media Podcast Awards, dedicated to celebrating the best podcasts produced by media and publishing organisations. The awards are aimed specifically at celebrating podcasts from media organisations…
Mr AndersonI'm so excited to see good friends Esther Thorpe, Chris Sutcliffe and Peter Houston launch this project. They have worked hard to build up the Media Voices podcast, and I'm glad to see them launch this next step.
– Jun 25, 7:16 AM
The Multitrack Audio Fellowship launch event A new placement scheme will help tackle dwindling diversity figures in the UK audio journalism. In its pilot effort, the Multitrack Audio Fellowship provides paid placement opportunities for aspiring…
Mr AndersonThe UK fellowship for black, Asian and minority ethnic journalists looks to address diversity issues in the industry. Six radio and podcast companies are taking part.
Welcome to Hot Pod, a newsletter about podcasts. This is issue 215, published June 25, 2019. For a U.K. studio, long distance…and price competition [by Caroline Crampton]. Chalk & Blade, a London podcast production company founded by two…
Mr AndersonIt's a long, thoughtful piece after the one about podcasting in the UK. The upshot: 'Is it possible to recreate the local-national bundle in the on-demand audio distribution model?'
What's new in publishing
– Jun 25, 12:00 AM
Earlier this month, a company called Mogul News launched a news app that curates article content from three media outlets: Bloomberg, The Financial Times, and The Economist. If you were to subscribe to each of these publications separately, it…
Mr Anderson'Most of the paid news apps on the market have failed to amass more than a few hundred thousand subscribers, and simple back-of-the-envelope math shows that they’re not driving much revenue toward the publishing industry.'
Chrome began testing this change in late April, but publishers have been complaining to Google about it since February, when a Chrome developer first proposed testing the change. A source at the News Media Alliance said when the organization shared…
Mr Anderson'developments like these ... are the latest reminder that Google’s efforts to help publishers do not supersede the search giant’s larger business priorities.'
The Marshall Project
– Jun 24, 2:00 PM
Last January, at his high school's chorus fundraiser, 17-year-old Spencer Cliche overheard a chat between a parent and a “trusted faculty member.” (As a student journalist, he told me, he does not reveal his sources.) The seats in the…
The Texas Tribune has one full-time staffer dedicated to social media, but the digital outlet's 2019 National Murrow Award for Excellence in Social Media – its second in the category – took a team effort, says Social Media Editor…
Mr Anderson'I would estimate about 60%-70% of my time is spent towards running on our daily social operations and the other 40%-30% of my time is towards long term planning and strategizing.'