How The Economist is using data-driven stories to grow Instagram following - Tue, Jun 11 2019

Journalists are typically happy to bemoan the role that Google has played in reducing their profession to revenue smithereens. (Get a couple beers in one and try it out!) But if there's one thing they're even more happy to do, it's to complain…

On the heels of Google buying Looker last week, Salesforce today announced a huge piece of news in a bid to step up its own work in data visualization and (more generally) tools to help enterprises make sense of the sea of data that they use and…

On this week's episode of Media Voices, Google's Head of News Ecosystem Development Madhav Chinnappa takes us through his views on the often-fraught relationship between publishers and platforms, what lessons he's learned from the Google News…

Would you consider your relationship with a reader that opens 100 percent of your emails the same as someone who opens 0 percent? Obviously not. Then why do we still think in the aggregate when looking at email list metrics? Most publishers remain…

“It's important to remember that Vice News is an entire business division, not just one show on one platform with limited U.S. distribution,” Dubuc wrote. “And in a time of media consolidation, this is a business that is…

Years ago, just as the rumours of Microsoft buying Nokia were hotting up, I was speaking at a conference with media futurist Robert Tercek. As we shared a car to an interview, I asked him what he thought about the potential tie up. “Tying…

Mittman did not reveal exactly how much revenue Bleacher Report has booked for this year. But if Bleacher Report continues at its current growth trajectory of 49%, the publisher will surpass $200 million in annual revenue, according to three…

Once a month, Leslie Mac braces herself to purge her Twitter handle from various lists. It's been a part of her routine for several years now after her first experience being bombarded with hateful messages through a list whose sole purpose seemed…

Different social platforms require different video formats. Vertical content is the only option for Snapchat or TikTok, whilst horizontal or squares work best for Facebook, Instagram and Twitter, with horizontal being the best for YouTube.

Credit: Screenshots from The Economist The Economist is stepping up its efforts to bring data-driven stories to life on Instagram. The publisher has a long-standing history of building a community on the social media platform, currently sitting at…