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Mr Anderson's Newsletter Archive

Must read: Chartbeat's lessons for publishers who want more subscribers -

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Hello and welcome to my Nuzzel newsletter! Mr Anderson (Kevin Anderson, manager, digital products and platforms at ideastream Public Media. Innovation leader focused on digital transformation and product. Priors at the BBC, The Guardian and Gannett.)
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Daily Commentary
Everything publishers need to know about Apple's latest. News Corp in Oz axes journos without digital skills. Digital ad fraud hits $23bn. Public radio station unveils reporter missions statements. Global and Mail picks up Facebook political ad project
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R.I.P. iTunes and more power to the iPad: Here's all the important news for publishers from Apple's WWDC keynote
Nieman Lab – Joshua Benton – Jun 3, 2019

Apple just finished the annual keynote event at its Worldwide Developers Conference (WWDC), the two hours each year when Apple tells us the most about what's coming up on the platforms that power iPhones, iPads, Macs, Apple Watches, and Apple TVs.

Image not available Mr Anderson MT @jbenton: Journalists! News publishers! I watched the Apple #WWDC19 keynote so you don't have to and distilled all the important stuff for people in the publishing industry,
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'It is about finding the best voices to tell the best stories': Success for the BBC's gender balance challenge 1 year on - World News Publishing Focus by WAN-IFRA
WAN-IFRA – Jun 2, 2019, 4:01 PM

World Association of Newspapers and News Publishers Your Guide to the Changing Media Landscape The 50:50 project aims to drive change within the BBC, pushing for an equal number of male and female expert contributors across its airwaves The BBC's…

Image not available Mr Anderson RT @zjmurphy: BBC initiative for gender equality on the airwaves - My brilliant colleague @NinaTheScoop spoke @NewspaperWorld about the motivation and successes. Could your team be next to sign up to 50:50?
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News Corp Australia plans to axe journalists without digital skills | Australian media
the Guardian

News Corp staff will be hit by a widespread round of targeted redundancies, including 55 journalists, within days. Executive chairman Michael Miller has warned publicly that long-term employees without digital skills would be leaving the company.

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I started as an editor in this newsroom a little more than a year ago, and it's been inspiring to…
Engagement at KPCC – Megan Garvey – Jun 3, 2019, 6:09 AM

I started as an editor in this newsroom a little more than a year ago, and it's been inspiring to work alongside journalists committed to public service. That mission is at the core of everything we do. It permeates how we talk about stories. It's…

Image not available Mr Anderson RT @AshleyAlvarado: Today @KPCC debuts its reporter mission statements. I invite you to check out the mission statements and more in this new post from managing editor @garveymcvg
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Chartbeat spent over 400 hours analyzing subscriptions. Here's the results
Digital Content Next – Jun 3, 2019, 4:14 AM

Chartbeat has immersed itself in research around reader revenue and subscription models this year. This work has taken various forms including data analysis, comparing historical trends, and distilling insights from past use cases. However, we've…

Image not available Mr Anderson 'Time is a scarce resource, so spending less of it on tracking and interpreting conversions for multiple stakeholders also means publishers can focus more time on improving their core products.'
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Report: Ad fraud to hit $23 billion, isn't going down
Ad Age – May 31, 2019, 10:56 AM

Digital The report by by cybersecurity company Cheq stands in stark contrast to other estimates that ad fraud will cost advertisers $5.8 billion in 2019, down from $6.5 billion in 2017 A new report released Monday by cybersecurity company Cheq says…

Image not available Mr Anderson RT @profcarroll: Lobbyists working to weaken data privacy bills in statehouses and on the Hill are defending a corrupt and fraudulent business model incapable of preventing tens of billions of dollars from being stolen by bad guys.
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Globe and Mail takes over global Facebook ad-monitoring project
The Globe and Mail – Tom Cardoso – Jun 2, 2019, 6:22 PM

With the federal election fast approaching, The Globe and Mail is taking over a global project that monitors and catalogues political advertising on Facebook. Using the tool, Facebook users can see the political ads others have come across. Ads…

Image not available Mr Anderson RT @mattfrehner: Pleased to report that @globeandmail has worked with @propublica to relaunch the Facebook Political Ad Collector - a critical tool for advertising transparency in the lead up to the federal election in the fall. #cdnpoli
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Closing the gap with readers: an end to business as usual in journalism
JSK Class of 2019 – Cécile Prieur – May 28, 2019, 7:21 PM

When I arrived at Stanford last September as a John S. Knight Journalism Fellow, I was concerned about the increasing polarization and fragmentation of the media landscape. My assumption was that the new paradigm of the subscription model…

Image not available Mr Anderson RT @JSKstanford: 'We, as journalists, have to be proactive to close the rising gap between us and readers.' Three takeaways from current Fellow @cecileprieur on reconnecting journalism with a broader audience.
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Axel Springer acquires another 14 percent in Purplebricks for €49 million
Tech.eu – Andrii Degeler – Jun 3, 2019, 8:55 AM

German publishing giant Axel Springer has increased its stake in the UK-based digital real estate platform Purplebricks to 26.6 percent by acquiring €49 million worth of stock “from various founding shareholders” at £1…

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Time Spent with Media 2019
eMarketer – Amy He

Total time spent with media has stalled in the US, with declines in time spent with TV and other traditional media being offset by increases in time spent with digital media. In 2019, time spent with media by US adults will average 12 hours, 9…

Image not available Mr Anderson 'Total time spent with media has stalled in the US, with declines in time spent with TV and other traditional media being offset by increases in time spent with digital media.'
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