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Mr Anderson's Newsletter Archive

How the Seattle Times earned $400,000 with its morning newsletter -

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Hello and welcome to my Nuzzel newsletter! Mr Anderson (Kevin Anderson, manager, digital products and platforms at ideastream Public Media. Innovation leader focused on digital transformation and product. Priors at the BBC, The Guardian and Gannett.)
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Daily Commentary
Reshuffle at Hearst's magazines. Gatehouse paper chain in the US makes more journalists redundant. A discussion about subscription strategies with Piano's Michael Silberman. AI journalism needs more transparency, UK's Paul Bradshaw says.
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New report says tech platforms 'blackmailed' EU policy experts
Columbia Journalism Review

In January 2018, alarmed by the spread of misinformation around Britain's “Brexit” referendum and the aftermath of Russian trolling on Facebook during the 2016 US election, the European Union convened a “high-level”…

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Esquire's Editor Is Out in Reshuffling at Hearst Magazines
The New York Times – Marc Tracy – May 23, 2019, 6:57 AM

Jay Fielden is leaving his position as Esquire's editor in chief, a job he held three years, he and Hearst Magazines announced Thursday. The change at the venerable men's publication, which started in 1933, is part of a dramatic reshuffling under…

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Independent Russian journalists look for ways to succeed despite gov't control
Columbia Journalism Review

On March 25, 2018, a massive fire tore through a busy four-story shopping mall in the Siberian city of Kemerovo. As the blaze engulfed the building, alarm systems failed to go off. Panicked customers found fire escapes blocked. As a result, 60…

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Bureau hires James Ball and Frankie Goodway as global and production editors
The Bureau of Investigative Journalism – Miriam Wells – May 23, 2019, 4:31 AM

The Bureau is delighted to announce that we have hired two new members of staff to join our team at a time of exciting growth. James Ball will take up the newly-created post of global editor, managing our reporting teams and working with them to…

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Conde Nast launches new ad program for performance marketers
Digiday – Max Willens – May 22, 2019, 5:01 PM

Advertisers willing to spend a little more — typically $250,000, though that figure is negotiable — will get Condé Nast's guarantee of business results in key performance metrics ranging from store visits to increased sales…

Image not available Mr Anderson Conde Nast launched 'Prime Web, an advertising program that offers a suite of video and commerce-enabled ad units distributed across Condé Nast’s portfolio using Spire, which requires a minimum spend of $20,000'.
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It's so small that it's not material': CEO of local newspaper giant GateHouse Media downplays layoffs affecting hundreds
Business Insider – Benjamin Goggin – May 23, 2019, 1:32 PM

Local newspaper giant GateHouse Media conducted is laying off hundreds of people across the country, multiple sources told Business Insider. Mike Reed, CEO of GateHouse's parent company New Media Investment Group, downplayed the cuts in an…

Image not available Mr Anderson 'Business Insider has confirmed more than 50 cuts at at least 10 local newsrooms in Florida, Pennsylvania, Texas, Ohio, and Massachusetts, with potentially more to come on Thursday and Friday.'
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Tortoise's Katie Vanneck Smith talks subscription success with Piano's Michael Silberman
Media Voices Podcast – admin – May 22, 2019, 7:09 AM

Direct reader revenue is back on top of publishers' priorities, as re-igniting the relationship with an audience is seen as the single best guarantee of a sustainable media business model. At the same time, publishers' strategies around subscriber…

Image not available Mr Anderson '...publishers’ strategies around subscriber acquisition and retention are maturing, and the sophistication of subscription tools is increasing enormously.'
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If we are using AI in journalism we need better guidelines on reporting uncertainty
Online Journalism Blog – Paul Bradshaw – May 22, 2019, 10:57 PM

There's a story out this week on the BBC website about dialogue and gender in Game of Thrones. It uses data generated by artificial intelligence (AI) — specifically, machine learning — and it's a good example of some of the challenges…

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Knight Foundation Gives $1.7 M. to PBS NewsHour for Arts Coverage -
ARTnews – Claire Selvin – May 22, 2019, 6:00 AM

At a moment when news organizations across the country are cutting arts coverage as the result of a tough financial landscape, one prominent outlet is going in the opposite direction. Supported by a $1.7 million gift from the John S. and James L.

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Behind the success of The Seattle Times' Morning Brief newsletter
Poynter – Mel Grau – May 22, 2019, 7:30 AM

The Seattle Times' daily morning newsletter, Morning Brief, launched in 2015. Last year, it converted 2,000 readers into digital subscribers, which amounted to 8% of all new subscriptions in 2018. It also generated more than $400,000 in profit.

Image not available Mr Anderson 'The Seattle Times’ daily morning newsletter, Morning Brief, launched in 2015. Last year, it converted 2,000 readers into digital subscribers, which amounted to 8% of all new subscriptions in 2018. It also generated more than $400,000 in profit.'
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