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Mr Anderson's Newsletter Archive

Swedish publisher increases conversions 20% with ‘time wall’ PLUS UK job 🚨 -

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Hello and welcome to my Nuzzel newsletter! Mr Anderson (Kevin Anderson, manager, digital products and platforms at ideastream Public Media. Innovation leader focused on digital transformation and product. Priors at the BBC, The Guardian and Gannett.)
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Daily Commentary
How the BBC got more women as sources and how you can too. Lessons for news organisations from the News Match project. Google News audit proves it favours large outlets that post often. Publishers plug leaks in paywalls.
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What We Learned Through NewsMatch Can Help All of Local News
Informed and Engaged – Josh Stearns – May 14, 2019, 5:56 AM

There are almost-weekly reminders about the struggles facing local news. Last week the entire staff of the New Orleans Times-Picayune were laid off when the paper was sold to a competing paper. When 14 staff were laid off at the Cleveland Plain…

Image not available Mr Anderson RT @jcstearns: Today @NewsMatch released its 2018 learning report. We think there are real lessons here for the entire journalism field. This report is part of our commitment to share our learnings and to be accountable to our stakeholders and the public.
More info…
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We're hiring: Apply to be a Bureau Local community organiser (part-time)
The Bureau of Investigative Journalism – Megan Lucero – May 14, 2019, 2:41 AM

Community Organiser, The Bureau Local Type: Part-time.4 (or two days equivalent) Salary: £44,000 (£17,600 pro rata) Reporting to: Director, The Bureau Local Notes: Access needs will be accommodated and flexible working requests wherever…

Image not available Mr Anderson UK job alert. RT @bureaulocal: JOB! Join the Bureau Local at a key time as it re-imagines how journalists and communities can work together to hold power to account both locally and nationally
More info…
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Audit suggests Google favors a small number of major outlets
Columbia Journalism Review

In the last week of April, nearly 23 percent of all traffic to news sites tracked by web analytics firm Parse.ly came from search engines. Google alone accounts for nearly half of external referral traffic—traffic, that is, that comes from…

Image not available Mr Anderson MT @TowCenter Google refers 23% of news traffic to CNN, the New York Times, and the Washington Post. 83.5% goes to articles that are less than 24 hours old, meaning organizations that generate fresh copy are favored by the curation algorithm.
More info…
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Incognito no more: Publishers close loopholes as paywall blockers emerge
Digiday – Lucinda Southern – May 13, 2019, 5:01 PM

In February, The New York Times started testing tightening its paywall so readers couldn't access paywalled content by switching their device to incognito mode. A New York Times spokesperson said it's too early to glean the impacts of these tests.

Image not available Mr Anderson MT @GENInnovate 'Subscription publishers have tightened their paywalls, plugging leaks and reducing the number of articles readers access before subscribing. But .. more sophisticated ways of dodging paying have emerged.'
More info…
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Sweden's MittMedia increases subscriber conversions by 20% with a 'time wall'
Digiday – Lucinda Southern – May 14, 2019, 5:00 PM

It's no secret to news publishers that the speed of publishing in general, is critical. MittMedia has found that average pageviews for articles peak approximately an hour after they've published. The graph below shows the average article pageviews…

Image not available Mr Anderson RT @SarahMarshall: 'Across 20 of MittMedia's sites, all content published is open for the first hour in order to drive the maximum reach before readers hit the paywall.'
More info…
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Salon Media in talks for $5M fire sale in last-ditch effort
New York Post – Keith J. Kelly – May 14, 2019, 7:05 PM

Former Salon Media CEO Jordan Hoffner Salon Media Group, a one-time digital darling, has fallen on hard times. It lost its CEO of the past three years last week and appears to be on the brink of a deal to sell itself for a fire sale price of $5…

Image not available Mr Anderson Most of that payment is a $3.85m promissory note.
More info…
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BBC sees rise in female expert contributors
BBC News – May 14, 2019, 5:22 PM

In April last year, the BBC launched its 50:50 challenge, aiming for an equal number of male and female expert contributors on-air and online. A year on, the results of last month's data have been revealed and show a big boost in female…

Image not available Mr Anderson MT @Ramus_Klieis @BBCNews show boost in female representation, and 20+ external media companies have signed up to replicate. Thanks @BeiJia_B @BBCRosAtkins & co for leadership
More info…
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Singapore's anti-fake news law criticised as 'Orwellian' threat to freedom of speech
ABC News – May 13, 2019, 9:18 PM

The Singaporean Government has passed a controversial bill targeted at eliminating 'fake news' and disinformation, providing broad powers for authorities to police speech online, including in encrypted messaging applications. Singapore joins Russia…

Image not available Mr Anderson From ABC Australia: 'Most controversially, the law not only applies to online forums but also private messages sent via encrypted messaging platforms such as WhatsApp and Telegram. It is yet unclear how this aspect of the law would be enforced.'
More info…
@kevglobal
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