Hello and welcome to my Nuzzel newsletter!
(Kevin Anderson, managing producer, digital media, @ideastream. Expert in digital transformation with experience as an innovator and leader at the BBC, The Guardian and Gannett.)
My friend, British journalism professor Paul Bradshaw, pays tribute to his former student, slain journalist Lyra McKee. Germany's Axel Springer continues to battle ad blockers.Why is LinkedIn producing original journalism? Google's Internet of Places?
One of the operations most vital to Facebook Inc. at this moment is a world away from its Menlo Park, Calif. headquarters, and in more ways than one. Instead of the sprawling roof gardens and upscale cafes packed with Silicon Valley's latest health…
Mr Anderson'The small team appears capable and hardworking almost to a fault, but given the scale of the problem, they might as well be sifting grains of sand from a toxic beach.'
The New Yorker
– Apr 21, 2019, 2:00 AM
Late last year, the Daily Mail identified Ralphie Waplington as Britain's “youngest social media ‘influencer.' ” Ralphie, who is two, has twenty thousand Instagram followers. For most of his life, he has been an unknowing model…
Lyra McKee had a talent for inspiring people. In 2012, when she first approached me about becoming a distance learning student on my MA course, I was inspired by her obvious passion for journalism. She had zigged and…
Mr Anderson Lyra McKee inspired others as she took a circuitous route into journalism, crowdfunding $6,000 for her first investigation and later giving conference talks (@paulbradshaw)
In Germany, the war between premium publishers and ad-blocker company Eyeo continues to rage. Axel Springer remains undeterred by a string of court-case losses against AdBlockPlus owner Eyeo over the last four years. Rather, the digital media giant…
Mr AndersonAxel Springer’s issue remains squarely with the business model of ABP, not with other non-profit, open-source ad-blocker software such as open uBlock Origin for instance. This software simply blocks the ads its two co-founders deem to be bad experiences.
The core business of Microsoft-owned LinkedIn is helping professionals network and find new jobs — but unlike its social media peers, it's unabashedly a media company, too. A team of 50 editors, led by editor-in-chief Dan Roth and…
Mr AndersonAnd why Jessi Hempel gave up a super-star writing career to work at LinkedIn.
Editor & Publisher
– Apr 18, 2019, 12:00 AM
Count the number of bylines a newspaper reporter produces, and you'll likely get more bylines. Track page views closely, and your newsroom will be far more attune to what is driving page views and how to get more of them. What a news organization…
Mr Anderson'And is an increase in page views really the goal? Or is an increase in digital ad revenue the outcome you’re looking for?'
– Apr 17, 2019, 3:00 AM
Google's core business is search. AR is going to need visual search, a clickable search of the real world as seen through the digital camera. Point your phone at an item to get informational overlays about it. The current manifestation of this use…
Mr Anderson'This proximity between the searcher and the subject indicates high intent, which means higher conversions and more money for Google.'