How Austria's Die Presse Made Its Video Business Profitable - Thu, Apr 11 2019

Last month, I decided to try an experiment with my media diet. Usually, in the morning, I skim e-mail newsletters in my in-box, scroll through my Twitter feed, and peruse the news apps on my phone; later, in the office, I tap through my…

A year ago, without ceremony, The New York Times piloted ad placements based on the emotions certain articles evoke. “Project Feels” has now generated 50 campaigns, more than 30 million impressions and strong revenue results (the…

Mr Anderson MT @Raju As audience scale becomes table-stakes and more of a gating filter for advertisers, and audience demographics are commonplace, smart publishers look for new ad-sales edge:The @nytimes is pitching premium ads based on how an article makes you feel

Poynter and API teamed up this week to take a deeper look at what's working in local news. Here, you can read how The Post and Courier grew digital subscriptions, and over at Better News, learn how the Charleston, South Carolina, newsroom used the…

Mr Anderson So much good in this piece, but this stood out. 'Blow-by-blow city council stories do OK, for instance, but when the newsroom takes a step back and talks about why something matters, what it means and what’s next, more people read it.'

Facebook is trying to redefine authoritativeness on the internet as part of its efforts to fight the spread of misinformation and abuse on its platforms. On Wednesday, the company rolled out a slew of announcements that aim to promote more…

The share of U.S. adults who say they use certain online platforms or apps is statistically unchanged from where it stood in early 2018 despite a long stretch of controversies over privacy, fake news and censorship on social media, according to a…

Jim Spanfeller has spent nearly two decades demanding that advertisers treat digital media with more respect. Now, Spanfeller has a very different kind of challenge: To rally and diversify the revenues at one of the most difficult, splenetic…

Mr Anderson “He’s original digirati,” said Wenda Millard, vice chairman of MediaLink, who’s known Spanfeller since he was at Playboy. “He’s a builder and a fixer.”

2019-04-5 16:00:00 2019-04-5 17:00:00 Europe/Rome What are the best mojo apps for newsrooms in 2019? In this workshop, Corinne Podger will introduce you to a curated selection of apps aimed at journalists for professional video recording, video…

Mr Anderson RT @corinne_podger: If you need to know which are the best professional mobile journalism apps for your newsroom or NGO, and want to view short tutorials on many of the most popular ones, check out my session from @journalismfest: t.co/cRGn7CvmOw #mojo

Reporting & Editing In Charleston, local ownership means fewer layoffs This piece originally appeared in Local Edition, our newsletter following the digital transformation of local news. Want to be part of the conversation? You can subscribe here.

After years running a loss from its video efforts, video now accounts for 10% of digital ad revenues of Styria One Digital, the sales house for Austrian news publisher Die Presse. The publisher has attributed the rise to running muted autoplay…

NEW YORK, United States — “Revenue diversification” is corporate media speak for “may we wean ourselves from the depressing business of selling ads.” In recent years, legacy publishers have followed consumers…