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Mr Anderson's Newsletter Archive

How Austria's Die Presse Made Its Video Business Profitable -

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Hello and welcome to my Nuzzel newsletter! Mr Anderson (Kevin Anderson, manager, digital products and platforms at ideastream Public Media. Innovation leader focused on digital transformation and product. Priors at the BBC, The Guardian and Gannett.)
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Daily Commentary
How Charleston paper grew subs by 250%. The best mobile journalism apps of 2019. The New York Times will sell ads based on the emotional response to an article. Facebook changes the News Feed in attempt to stop disinformation. What revenue streams work?
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The Urgent Quest for Slower, Better News
The New Yorker – Michael Luo – Apr 10, 2019, 2:00 AM

Last month, I decided to try an experiment with my media diet. Usually, in the morning, I skim e-mail newsletters in my in-box, scroll through my Twitter feed, and peruse the news apps on my phone; later, in the office, I tap through my…

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The New York Times sells premium ads based on how an article makes you feel
Poynter – Rick Edmonds – Apr 10, 2019, 3:23 AM

A year ago, without ceremony, The New York Times piloted ad placements based on the emotions certain articles evoke. “Project Feels” has now generated 50 campaigns, more than 30 million impressions and strong revenue results (the…

Image not available Mr Anderson MT @Raju As audience scale becomes table-stakes and more of a gating filter for advertisers, and audience demographics are commonplace, smart publishers look for new ad-sales edge:The @nytimes is pitching premium ads based on how an article makes you feel
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How The Post and Courier grew digital subscriptions by 250%
Poynter – Kristen Hare – Apr 9, 2019, 6:14 PM

Poynter and API teamed up this week to take a deeper look at what's working in local news. Here, you can read how The Post and Courier grew digital subscriptions, and over at Better News, learn how the Charleston, South Carolina, newsroom used the…

Image not available Mr Anderson So much good in this piece, but this stood out. 'Blow-by-blow city council stories do OK, for instance, but when the newsroom takes a step back and talks about why something matters, what it means and what’s next, more people read it.'
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Facebook Is Changing News Feed (Again) to Stop Fake News
Wired – Emily Dreyfuss, Issie Lapowsky – Apr 10, 2019, 10:00 AM

Facebook is trying to redefine authoritativeness on the internet as part of its efforts to fight the spread of misinformation and abuse on its platforms. On Wednesday, the company rolled out a slew of announcements that aim to promote more…

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Social media usage in U.S. remains unchanged despite a year of turmoil
Pew Research Center – Abigail Geiger – Apr 10, 2019, 7:00 AM

The share of U.S. adults who say they use certain online platforms or apps is statistically unchanged from where it stood in early 2018 despite a long stretch of controversies over privacy, fake news and censorship on social media, according to a…

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'A builder and fixer': New Gizmodo boss Jim Spanfeller is an old school digital media vet
Digiday – Max Willens – Apr 9, 2019, 5:01 PM

Jim Spanfeller has spent nearly two decades demanding that advertisers treat digital media with more respect. Now, Spanfeller has a very different kind of challenge: To rally and diversify the revenues at one of the most difficult, splenetic…

Image not available Mr Anderson “He’s original digirati,” said Wenda Millard, vice chairman of MediaLink, who’s known Spanfeller since he was at Playboy. “He’s a builder and a fixer.”
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What are the best mojo apps for newsrooms in 2019?
International Journalism Festival

2019-04-5 16:00:00 2019-04-5 17:00:00 Europe/Rome What are the best mojo apps for newsrooms in 2019? In this workshop, Corinne Podger will introduce you to a curated selection of apps aimed at journalists for professional video recording, video…

Image not available Mr Anderson RT @corinne_podger: If you need to know which are the best professional mobile journalism apps for your newsroom or NGO, and want to view short tutorials on many of the most popular ones, check out my session from @journalismfest: t.co/cRGn7CvmOw #mojo
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In Charleston, local ownership means fewer layoffs
Poynter – Kristen Hare – Apr 10, 2019, 9:33 AM

Reporting & Editing In Charleston, local ownership means fewer layoffs This piece originally appeared in Local Edition, our newsletter following the digital transformation of local news. Want to be part of the conversation? You can subscribe here.

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How Austrian publisher Die Presse made its video business profitable
Digiday – Lucinda Southern – Apr 9, 2019, 9:00 PM

After years running a loss from its video efforts, video now accounts for 10% of digital ad revenues of Styria One Digital, the sales house for Austrian news publisher Die Presse. The publisher has attributed the rise to running muted autoplay…

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Media's Revenue Stream Revolution: What Actually Works?
The Business of Fashion – Mar 19, 2019, 5:29 AM

NEW YORK, United States — “Revenue diversification” is corporate media speak for “may we wean ourselves from the depressing business of selling ads.” In recent years, legacy publishers have followed consumers…

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