Hello and welcome to my Nuzzel newsletter!
(Kevin Anderson, managing producer, digital media, @ideastream. Expert in digital transformation with experience as an innovator and leader at the BBC, Guardian and Gannett.)
'The love-child of TED Talks and The Economist'? Can the FT create a new revenue stream by feeding 'knowledge-hungry' members of their audience? A study on weaponising information. Short but sweet today.
“It will probably be all video.” In June 2016, Nicola Mendelsohn, Facebook's VP for Europe, the Middle East and Africa, spent several minutes of a panel at a Fortune conference talking about how Facebook was witnessing video overtake…
Mr AndersonA lawsuit says that Facebook knowingly kept publishing faulty video view data. Critics of Facebook on Twitter in the media and advertising say that the faulty video data misled news publishers to 'pivot to video'. That pivot failed badly.
The New York Times
– Oct 17, 11:15 AM
A competitive race in Virginia's 10th Congressional District has an alarming new element: anonymous attack ads on Facebook. The ads, which appeared on a Facebook page called “Wacky Wexton Not,” were purchased by a critic of Jennifer…
Mr AndersonFacebook wants news organisations to register as political advertisers, but it can't track anonymous attack ads in a political campaign. What a farce! There have to be consequences of this kind of activity, both for the advertiser and Facebook.
James Harding's Tortoise Media will launch in January after securing initial backing for three years from a group of eight private investors. The former Director of News and Current Affairs at the BBC, who this week signed Chris Cook, Policy Editor…
Mr AndersonThey have eight major investors including David Thomson. Yes, of the Thomson-Reuters Thomsons. What will this be? 'Think 'the love-child of TED Talks and The Economist'.
Weaponizing the Digital Influence Machine: The Political Perils of Online Ad Tech identifies the technologies, conditions, and tactics that enable today's digital advertising infrastructure to be weaponized by political and anti-democratic actors.
Mr Anderson“We consider it weaponization whenever an advertising system is used to prioritize vulnerability over relevance.” Mobilising through 'identity threats'. Dividing opponents' coalitions. Leveraging techniques from behaviour science.
– Oct 17, 2:48 AM
'Think for a moment – what if you could somehow introduce some aspect of tracking in the news-reading experience?,' asked James Webb, group product manager, Financial Times, at Hacks Hackers London last night (16 October). The publisher has…
Mr AndersonFascinating. The FT will analyse information that readers are seeking and automatically show them related stories. They hope the new service will generate £1.5 m in revenue.