Hello and welcome to my Nuzzel newsletter!
(Kevin Anderson, managing producer, digital media, @ideastream. Expert in digital transformation with experience as an innovator and leader at the BBC, The Guardian and Gannett.)
Podcasting is really maturing, and the NYTimes has a genuine winner on its hands. Some new tools for email audience measurement. Lots of juicy stuff today.
Within nine months of its launch, it looks like the New York Times has more than a success on its hands. 'The Daily' is becoming a phenomenon, an out-of-the-blue hit that is forcing print-based business leaders to think anew about the revolutionary…
Mr AndersonAnd the story says that they are now getting similar levels of revenue to that of video. Bravo. Although I have to admit that I find The Daily a bit long and a bit dry.
Local journalism — like the wider news media — has been massively disrupted by the advent of new digital technologies and behaviors. This has unlocked a wider range of information and entertainment…
Mr AndersonFrom my friend Damian Radcliffe. This is excellent, and it resonates with what I found when I managed local newsrooms. You have to focus on unique local content and you have to be present in your communities.
A Report from the Shorenstein Center's Single Subject News Engagement Project Email is a crucial vehicle for media companies to generate reader revenue, yet the ways we talk about and measure email have not changed for almost two decades. Flawed…
Mr AndersonI had a chat with Dave Beard today about this. Tools! Interesting tools for better email audience measurement. Give them a spin!
Wall Street Journal
Jeffrey A. Trachtenberg
– Oct 18, 2017, 2:16 PM
Hearst has agreed to purchase Rodale Inc., the family-owned publisher of magazines including Women's Health, Men's Health and Prevention, in a move that will give it a major presence in the health and wellness arena. Terms of the deal weren't…
Mr AndersonHearst is quietly buying up newspapers and magazines. This is very, very interesting.
Twitter took 11 months to close a Russian troll account that claimed to speak for the Tennessee Republican Party even after that state's real GOP notified the social media company that the account was a fake. The account, @TEN_GOP, was enormously…
Mr AndersonAs my friend Derek Willis now of ProPublica said on Twitter: 'We have to do better, and we will.' 'Eventually. Maybe.'
The brand-safety crisis this year has had a number of casualties, from news publishers to content creators who tackle delicate subjects. It may be time to add time-based sales to that list. A couple years ago, a handful of publishers started…
Mr AndersonThe FT and others have been pushing this for a few years now. The FT was trying to make the case that time on site was a better gauge of quality of audience.
We believe audience engagement is just another word for relationship building. And if you don't build relationships with your audience members as individuals, there's no reason they should trust your reporting, stay loyal to your organization, or…
Mr AndersonJennifer Brandel of Hearken says, 'When shouldn't newsrooms use Facebook for audience engagement? When they actually want to make money.'
Nieman Journalism Lab
– Oct 16, 2017
In 2014, when Shekhar Gupta stepped down as CEO and editor-in-chief of The Indian Express, speculation swirled around his next move. Gupta is one of India's most famous journalists, arguably the last of a tribe of celebrity editors almost as famous…
Mr AndersonAn interesting development to watch in India. He's a little late to the game, but as Mary Meeker said, this is one of the most interesting digital markets on the planet. Mobile data has exploded.
This is a talk that The Drum Promotion Fix columnist and marketing keynote speaker Samuel Scott gave today at SearchLove London, an annual event held by UK online marketing agency Distilled. Scott's next biweekly column will appear on Monday…
Mr AndersonNew data laws in Europe and their potential impact on digital advertising.