How Le Monde is using WhatsApp status updates to reach African readers - Wed, Feb 26 2020

Depending on the day, around 20% of its followers will view the WhatsApp status content. That's relatively high compared with the percentage of people who view its Instagram Stories, according to Le Monde. On Instagram is has nearly 100,000…

Mr Anderson To get around the limits on groups by WhatsApp, Le Monde has been using status updates - like Insta stories - to reach readers in Africa. And those status updates have higher engagement rates than Insta stories. Interesting.

— A feather boa, an inflatable cactus, and a pair of zebra masks appeared on a stage (no, really) as a drummer began tapping away at cymbals. A medley of viral videos played behind a man standing downstage, whose monologue on the…

Mr Anderson Audio stories seem to have popped up recently. I like them because I can be on the move and consume them. Efficient rather than entertaining.

Digital publishers can see the silver lining as they continue to monetize premium content, transform business strategies, maximize technology investments, and increase revenue diversification. Just over two-thirds (69%) of digital publishers expect…

Mr Anderson Revenue growth is coming from branded content, live events and marketing services. There is also a really solid look at audience development, which includes email, social media and events.

American Press Institute – Amy Kovac-Ashley – Feb 25, 1:03 PM

The American Press Institute is grateful for the contribution of 10 engaged journalism experts who are advising journalists and news organizations in our Community Listening Fellowship. The fellowship, supported by a one-time grant from the News…

Mr Anderson Key takeaway: This takes time. Ashley Alvarado: '“It’s not about flipping a switch but rather learning how to listen to community members differently, pivoting your work to meet their information needs and habits.'

An emerging class of news businesses is modeling a promising path to sustainability — one drawn from the community itself. Their solution: pursuing nonprofit status rather than the strictly for-profit corporate form, embarking on greater…

Welcome to Hot Pod, a newsletter about podcasts. This is issue 247, dated February 25, 2020. Times Radio: Murdoch's big radio play [by Caroline Crampton]. Over the past five years, Rupert Murdoch's News Corp has been quietly building a major…

Mr Anderson A fascinating look at how Murdoch has slowly built a radio business in the UK.

Brett McKeehan, Director – Asia, CNN Digital Worldwide, Hong Kong, at the Digital Media India Conference 2020 in New Delhi on 19 February. McKeehan oversees digital content strategy, content development and publishing across India, China…

Mr Anderson “Journalism is not about what you sell, but how you sell it. At CNN Digital, we are constantly optimising the content tone, angle, packaging, and distribution based on what works best.'

Though they never heard the word “no,” it took nearly two years for these six women to get a more robust parental leave policy for the newspaper. Here's how they came together to fight for change during an era of employee turnover…

The graduating class of the Social Journalism MA Program at the Newmark Graduate School of Journalism at CUNY welcomed journalists, community members, family and friends to campus in December to hear about the engagement strategies they used to…