You don't need to go into creating content as an expert – more likely than not, that role is already taken. Go the polar opposite and be all in on rawness and originality. Sell interesting, not being the same. What makes something stand out…
The Financial Times
Anna Gross and John Burn-Murdoch in London
– Feb 24, 9:00 PM
A significant fall in global coronavirus cases since the turn of the year has bolstered hopes that countries will be able to contain the pandemic despite concern over the emergence of new variants. Global infection rates have dropped precipitously…
– Aug 12, 2009
Sarah Winters (was Richards) is the CEO and founder of Content Design London (CDL); a content design agency that works around the world; helping governments and organisations to transform the way that they communicate. She's the creator of the…
Just a few short years ago, I had almost figured out how to explain what content strategy is to friends and family when the term “content design” burst upon the scene, upending my world. But the linguistic confusion didn't stop there.