As a marketing professional, successfully supporting sales takes tact, experience, perseverance, conviction and imagination. I learned that lesson early in my corporate career at Intel during my first encounter with sales. In one of my various…

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In the modern world, where 53% of the world's population has access to digital devices and the Internet, the reach of the digital world is very important. As we know that many people play, work, and shop online, a brand needs to present itself…

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It feels like the only thing we can count on lately is change. Chances are you've had to adapt to changing rules and regulations from a number of sources. If you're working with the public, keeping your customers informed of changes in your…

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Sked Social – Jonathan Crossfield – Feb 19, 1:37 PM

A bad brief can handicap a project before it starts, wasting time and money while risking the quality of the completed deliverables. A brief isn't just about documenting what you want from the agency or contractor; it should also provide them with…

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