If you are a marketing guy then you might be running ads on various paid marketing channels like Facebook, LinkedIn, Bing, Twitter, Quora, etc. Why should I upload cost data into google analytics? The reason for this to compare the performance of…

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Data is essential for businesses to thrive and grow. According to a Mckinsey Global Institute, data-driven businesses are 23 times more likely to acquire customers and 19 times more likely to be profitable. But, with a plethora of data available…

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Publishers want to improve how they engage audiences so they can reap the rewards (i.e., more subscriptions, ad revenue) that can result from more loyal readers of their content. In the past, the conventional wisdom has been to use traditional…

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A general-purpose system-of-record CRM is no longer sufficient to address the dynamics of today's market and the mandates of digital transformation. Introducing a new generation of industry-specific AI CRM that delivers powerful predictive insights…

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Google rethought its analytics foundation in its Google Analytics 4 release last week and for the first time has carried out a wholesale revision of its analytics platform rather than just iterative enhancements. Damion Brown, founder and CEO of…

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