A monthly marketing report is a document used by marketers and agencies to showcase the results of their marketing strategies and campaigns to their clients. Monthly marketing reports can also be used as a way to communicate with clients on a…

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Google Tag Manager (GTM) is a Tag Management System (TMS), which allows its users to manage all their website tracking and analytics scripts in one central place. For marketers, Google Tag Manager provides a simplified UI that makes tracking things…

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Also known as session unification and site linking, session stitching is a way to ensure data quality and attribution. It can be useful to those who want to track their customers seamlessly between logins and across domains. When optimizing your…

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Much has been said about GDPR compliance and data quality. Broadly speaking, there are three areas which need to be addressed: Privacy and Cookie Policy Maintenance: the clauses and lingua franca of the law — keeping track of…

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This article is part of our collection about the travel & hospitality industry. Click here for more. For travel and hospitality brands, providing superb experiences starts long before their customers' trips ever begin. From researching to booking…

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