Link reclamation is an integral part of an effective SEO strategy, but it can seem intimidating if you don't understand what it is, or why it's important. Building links isn't an easy task, so when your hard-earned links suddenly vanish or when you…

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Creating link-worthy content take a lot of time, planning, and strategy. The types of link you really, really want – editorially-given links (i.e., natural links) – are typically the hardest to get. Editorial links are the best kind…

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I'm excited to announce that today, SparkToro is launching a new tab, with new data, for all customers: free and paid. When you perform an audience intelligence search, you'll see the new “Press” tab on the left sidebar, displaying…

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Twitter announced a new anti-misinformation initiative. The plan is to use a transparent community-based approach to identifying misinformation. This is a pilot program restricted to the United States. Birdwatch is a system where contributors…

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web.dev – Jan 25

Cumulative Layout Shift (CLS) is a metric that measures the visual stability of a web page. The metric is called cumulative layout shift because the score of every individual shift is summed throughout the lifespan of the page. While all layout…

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