Hello and welcome to my Nuzzel newsletter, where I share content that I liked and thought you may too. This can cover marketing, technology, design, office stuff and so on.
Ogilvy, WPP, IBM
India. China. Singapore. Kenya.
Social Media Examiner
– Jan 15, 7:00 PM
Want more people to watch your YouTube videos? Wondering how to outrank your competitors in YouTube search? In this article, you'll learn how to use six tools that can help you get the eyeballs you've always wanted. Keyword Tool is one of my go-to…
Harish VasudevanWho doesn't like a good video. But just because you put it there, doesn't mean your customers will find it. Here are some very practical execution tips to ensure your video gets seen. Please make sure the video is worth it, of course!
We're given a lot of advice about how to perform our best at work. We're told that you have to be well-rounded in order to succeed or that you should constantly solicit negative feedback about yourself. However, many of these ideas are often…
Harish VasudevanThis is the time to set your work goals for 2019, I imagine. Here's some contrarian advice on how to make sure 2019 is better than 2018!
Adotas - Where Digital Media Begins
– Jan 19, 7:19 AM
A password will be e-mailed to you. Featured Top Post 10 Powerful Promotional Video Marketing Strategies According to the latest marketing research, landing pages that include videos provide an extremely high conversion rate. Up to 80 percent of…
Harish VasudevanIf you didn't like the 6 ones in the front of the newsletter, here are 10 ways to promote your video, including creating customised thumbnails. Yes you can custimose it. Good luck!
Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business. But you better respect what is and is not allowed on these…
Harish VasudevanQuora and Reddit are full of people asking all sorts of questions (like why do Americans like burgers). However, there will be some that are relevant to your brand. How are you listening in and using it to build your content? Well fear not. Click and read
Involving employees in the company's content marketing strategy isn't a new idea. Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thought leadership content. And you…
Harish VasudevanEveryone generates content. Even your employees. Why not channel them to help build your business? Big companies even incentivise their teams.
Do you need help creating convincing copy for your marketing campaigns? Is your current copywriting not hitting the mark with potential customers? The team from Koeppel Direct share their copywriting tips in this infographic. Here's a quick summary…
Harish VasudevanI like it when everything you need to know is in one simple infographic. Saves time and helps ensure everything connects. Well, this is one such to help you create good copy...or ahem, content.
Now is the perfect time to jump on the AMP bandwagon and bid farewell to non-optimized, slow and clunky websites. Speeding up your web pages is key to delivering a better user experience, and achieving a higher mobile ranking. Accelerated Mobile…
Harish VasudevanGoogle punishes your ranking if your pages are not mobile ready. Avoid it. Be ready and work with AMP and live happily every after. Or till google changes their mind again.
– Jan 13, 12:06 AM
An e-commerce site can be considered as an effective tool for any business to showcase its portfolio of products and services. To fulfill this purpose it must have a responsive design, robust security, guest checkout feature, and optimal site…
Harish VasudevanAre you planning to sell off your webpage? The rules are different from just an information driven page. Customers have different needs while shopping and your page needs to cater to them. Here are 4 points to help you along.
These days, more than ever, engagement is key to digital marketing. Algorithms reward engagement and interactions, audiences are more likely to see and respond to content based on engagement. If you're not generating a level of interaction, you're…
Harish VasudevanImagine having a party and no one showing up. It's the same with being on the web. You need to get people to visit and stay. This article has some neat ideas, with examples from leading brands. Read. You can thank me now.
Are you hurting your own advertising budget in easily-preventable ways? If you're not paying attention to the pitfalls of Facebook advertising, you might be. Facebook advertising is one of the best ways for you to bring attention to your business.
Harish VasudevanFacebook is becoming an integral part of many an advertising campaign. Including b2b ones. But are you using the platform correctly. Here are 6 things for you to watch out for. This is only a 10 minute challenge!