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Let's face it — building brand awareness isn't the easiest task for a marketer. Trying to be a big voice in a field of so many is nothing short of difficult. That is where public relations comes in. Ultimately, the goal of public relations…
– Jan 19, 2006, 5:18 AM
Do you hope (or worry) that walking will give you big leg muscles? Some women avoid using the incline on the treadmill or walking hills outdoors in fear of building leg muscles that will make their legs appear bigger. Meanwhile, there are people…
Social Media Examiner
– Feb 26, 3:00 AM
Do you want a competitive edge in your marketplace? Are you using LinkedIn to research your competitors? In this article, you'll learn how to use LinkedIn to gather valuable insights about your competitors and use what you learn to grow your own…
Last week, I was searching Google for athletic wear because I was in the market for some new yoga pants. As I was scrolling through the results, I saw Fabletics. After browsing its site, I ended up becoming a VIP member and purchased $50 worth of…
Your choice of media database can make the difference between your startup getting its story in front of the right people and the story going unheard. When it comes to getting a PR outreach plan off the ground, a good media database is one of the…
As Google gets better at interpreting language and search intent, can we finally take it easy on keywords? Not really. Keywords remain important indicators of how people use search. Even though we no longer need to go after the exact keywords, an…
The arrival of social media gave everyone a voice, a means to be heard, a way to share their thoughts and feelings on anything, at any time, with a wider audience than ever before. In many ways this has been a positive, providing a way for people…
Search Engine Journal
– Feb 25, 5:20 PM
Google is updating its image search results pages with icons indicating what type of content the images lead to. If an image surfaced in search results comes from a product page, a recipe, or a video, Google will highlight it with a special icon.