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Search Engine Journal
– Oct 22, 2019, 6:45 AM
During the first part of this century, nonfiction writers had it much easier than today. Back then, SEO needs from writers were either non-existent or extremely minimal. Fast forward to today and SEO is essential to writing, which presents a…
It's undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused.
– Oct 21, 2019, 12:22 PM
You want your customers to keep coming back for more. And for good reason! A 5 percent increase in customer retention typically results in 25 percent more business profit, according to research by Bain & Company. Existing customers are easier to…
I just finished an amazing series of speaking engagements that has taken me from coast to coast to coast. From San Fran, to Chicago, to DC, back to Chicago and DC, toCleveland, London and Denmark. And one thing I know for sure: some events are…
As noted by most social media marketing guides, consistency is key. Maintaining an active, engaging presence is what will help you build a digital community, expand your presence, and ultimately, build connections that will lead to sales. But it's…
The best chatbots don't seem like chatbots at all, they seem like humans. So how do you create a tech-powered bot to sound like a human? You inject the bot with a bit of familiarity, humor and empathy - and all of this is possible because, contrary…
Social Media Today
Jose Angelo Gallegos
– Oct 19, 2019
When was the last time you watched a video on Facebook? What about Instagram or Twitter? My guess is that it was probably within the last day. The reason for this guess is because video continues to be one of the most powerful forms of content on…
As a creative on VaynerMedia, Gary Vaynerchuk's media company, Brandon Hatcher's job is to help other clients build massive brands. As a networker, experimenter, and branding expert, Hatcher has lessons upon lessons to share with the world. I sat…