Happy new year everyone!
I am back with my weekly newsletter and here's to more happy reading.
I am always surprised at the lack of attention marketers pay to older consumers. Baby boomers are rich, active and willing to play. Joseph F. Coughlin, Director of the MIT AgeLab kicks off this edition with two pieces.
Joseph F. Coughlin
– Nov 10, 2017, 8:00 AM
Hearing aids fail four out of every five people with partial hearing loss. That's not to say they aren't perfectly functional as pieces of electronics. They are—and they're becoming more so every year. But according to the National…
By Joseph F. Coughlin, Next Avenue Contributor (From THE LONGEVITY ECONOMY: Unlocking the World's Fastest-Growing, Most Misunderstood Market by Joseph F. Coughlin. Published in November 2017 by PublicAffairs, an imprint of the Hachette Book Group.)…
The marketplace belongs to the older consumer. What? Really, it's true. While marketers crave and court the 18-to-49 demographic, the world is actually getting older. We're closing in on a milepost marker not seen in human history before: According…
Olena Yakobchuk via 123RF images Saying a product promotes 'anti-ageing' is no longer acceptable. In the battle against ageism this is something of a landmark victory. Age UK says that ageism, or age discrimination can impact on someone's…
– Oct 12, 2016, 11:00 AM
Those in the marketing, advertising and PR businesses are spending an inordinate amount of time worrying about how to market to the rapidly growing millennial market. The fact that this younger population responds less to advertising than any…
New research has revealed that 27% of consumers over the age of 55 feel brands are too focused on targeting younger people. With ‘millennial' being the buzzword on every brand's lips at the moment, it appears they've got a point. In line…