Mood targetting; Jeff Goodby doesn't think S4 will work; How to use content and email in tandem for better results; Will Jack Ma leaving affect Alibaba the brand; For capitalism, every social leap is a marketing opportunity - Wed, Sep 19 2018
This is a collection of my favourite reads on marketing, media, advertising, business strategy. I love feedback and act promptly so please write, and do remember that sharing is caring :)
Lately, media companies, including The New York Times, ESPN and USA Today, have rolled out ad products that they say can match ads to people in certain moods. USA Today Network in 2016 started categorizing its content by topic and tone, and scoring…
Suprio Guha ThakurtaMore dark arts. Tracking people even more closely. Couch it any way you want, this will get abused.
Like an old man telling kids to stay off his lawn, Martin Sorrell announced this week that his new company, S4 Capital, will not include creative advertising people. So, if your ball goes into this guy's yard, don't count on him giving it back.
Suprio Guha Thakurta'It seems that we are nearing a tipping point, where the exploitation of targeting has swung so far against user interests that a different model must emerge.'
Convince and Convert: Social Media Consulting and Content Marketing Consulting
It is hard, if not impossible, for a marketer to finish their first cup of coffee in the morning before they either send out an email campaign or work on a content piece. And when you combine email and content marketing strategies, you are…
Jack Ma is not one to shy away from the spotlight, so last week's media storm surrounding his chairmanship retirement announcement was characteristic of the high-profile way the Alibaba founder operates. The announcement, dropped by Ma during a New…
Suprio Guha ThakurtaMa and Zhang are a bit like Jobs and Cook. Alibaba will be fine, methinks.
The New York Times
– Sep 18, 11:26 AM
Jacob Tobia, at large. CreditCreditEmily Berl for The New York Times They are the new beautiful people and their pronouns are they, their and them. Fashion courts them. Publishers pursue them. Corporations see in them the future of consuming, as…
Suprio Guha Thakurta“I don’t care whether you call me he or she or refer to me as a man or a woman,” Cory Wade said. “I never felt it was necessary to settle in any one place on the spectrum. My identity is up to me. What I am is for me to decide.”