Boris Johnson is expected to approve a restricted role for Huawei in Britain's 5G network on Tuesday, with ministers looking to impose a new cap on the market share the Chinese telecoms company can take in the UK. Mr Johnson has been under intense…

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The topic of Facebook fans is something we continue to get questions around. Some brands are still really tied to growing their fan base on Facebook. While we think there is a much better use of your money (check out the math here), we did some…

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Across the globe, many marketers are sabotaging their 2020 content marketing programs already. Their crime: failing to set goals. It's nearly impossible to prove content marketing ROI if you don't outline clear goals at the beginning of the year.

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Believe it or not, yes, hashtags are still popular. Many, many people don't understand the use of hashtags and have, therefore, stopped using them. Don't be fooled though. There are still plenty of people and businesses who rely on hashtags to find…

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The world has got richer, but one billion people still go to bed hungry. Helping society should be a core part of business, not an add-on. A multistakeholder approach ensures long-term success. In the past 50-100 years, we have created immense…

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