Tue, Sep 25 2018

Frequently asked question hubs (FAQ pages) help your business succinctly and appropriately respond to the needs of your audience. FAQ pages often expand into content aggregator destinations within websites; bringing in new users and driving them…

Google will frequently - and often dramatically - change the ranking order and appearance of a search engine result page (SERP). In this post, you'll see how I was able to predict the way that Google was about to change the makeup of their SERP for…

When Google started 20 years ago, our mission was to organize the world's information and make it universally accessible and useful. That seemed like an incredibly ambitious mission at the time—even considering that in 1998 the web consisted…

I firmly believe most companies are leaving big money on the table by not fully utilizing Remarketing Lists and Similar Audiences. I just don't think businesses really get it. In this article, I'm looking to offer suggestions and help marketers not…