Mon, Jan 25 2021

There is no more direct connection between reputation and customer trust than in financial services. People do not want to keep their money with a company that they do not trust. Unfortunately, financial service companies may already be a source of…

What does a rough draft of a blog post have in common with all of the other blog posts by all of the other content creators in your niche? I'm sure you're aware that there are countless other writers musing about the same ideas you are, and in…

It seems strange to think that modern influencer marketing began during the Great Depression with Santa Claus…now, there's an oxymoron! Saint Nick dominated Coca Cola's brand strategy throughout the 1930s, while his image in a red suit came…

Stay up to date with valuable insights and advice from our expert trainers. Remember the childhood game of whispering a phrase to someone and asking them to pass it on? By the time it reached the fourth or fifth person, the meaning of the original…

If you have ever felt unworthy of your position at work, or felt uncomfortable about receiving praise from colleagues, then you're not alone. The psychological pattern of impostor syndrome is widespread, with the majority of people experiencing…