This course will show you how to effectively integrate paid social media into your public relations strategy. It will help you to set objectives, identify opportunities, select tactics, assign resources, and define metrics for your paid social…
Paid media is an important element of an integrated paid, earned, shared and owned (PESO) media campaign but it's the least understood or used by public relations practitioners. In this article I explore how paid forms of media can be used as part…
Following pressure from advertisers, Instagram declared war on fake followers at the end of last year, but fresh data from social measurement company Points North Group indicates it's had little impact on some of the platform's 'worst…
Facebook Newsroom
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kathrynglickman
– Jan 16, 5:00 PM
Today we removed multiple Pages, groups and accounts that engaged in coordinated inauthentic behavior on Facebook and Instagram. The two operations we found originated in Russia, and one was active in a variety of countries while the other was…
