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"B2B Communicators" Newsletter

by Allan Schoenberg

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The New York Times quietly paused its Snapchat channel
Digiday – Kerry Flynn – Feb 13, 4:03 PM

After publishing to Snapchat Discover every weekday, The New York Times has quietly stopped its channel. The Times' most recent edition is dated Dec. 21, 2018. The publisher launched on Snapchat on April 24, 2017 — about seven weeks after…

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Amazon is testing a new ad format that asks customers to leave reviews
Digiday – Feb 13, 9:01 PM

Amazon is working on a new ad product that prompts users to review products they've purchased within display ads placed on Amazon.com, according to three agency executives who have been briefed on the new product. The new review format will be…

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Brands are testing augmented reality's influence on e-commerce
Digiday – Seb Joseph – Feb 13, 4:01 PM

Augmented reality is far from becoming a mass force in advertising, but more brands are using it as a way to get customers to try out products before mobile purchases. The shift is from using AR for its novelty effect to using the technology where…

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Snap is offering to pay $50,000 per episode for original Snapchat Discover shows
Digiday – Feb 13, 9:01 PM

Snap is willing to pay for original shows, and it's enough to pique entertainment executives' interest in producing for Snap's vertical video platform. Snap is offering to pay companies $40,000 to $50,000 per episode for original series to premiere…

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Facebook Watch has a new program to fund publisher shows starring influencers
Digiday – Sahil Patel – Feb 13, 4:01 PM

Facebook has created a new funding program where it would work with publishers and influencers on new shows for Facebook Watch. Over the past few months, Facebook has been meeting with publishers and studio production partners in an effort to…

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