I have learned quite a bit in my nearly 30+ year marketing career. Probably the most significant is the importance of strategic demand generation and the value of great B2B marketing, supported by data- and insights-driven decision making. And as I…

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You've got a blog—now what? It's time to tackle the biggest question of content marketing: what to blog about on your company website. Content planning requires topics and themes, and they should directly relate to the challenges and…

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Digiday

Most marketers are well versed in ad fraud — fraudulent activity that uses digital advertising networks to benefit financially from ad transactions. While ad fraud compromises the validity of an initial impression and whether that impression…

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Since as early as June, Tastemade, Trusted Media Brands' Taste of Home, America's Test Kitchen, BuzzFeed's Tasty and Meredith's EatingWell have allowed portions of their test kitchen staffers back into the studios they had to abandon in March.

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2020 has been the wildest news-cycle year for a lot of millennials so this episode felt more timely to us than ever. Newspapers - and we're talking about both the printed object as well as the information platform sense of the word - have…

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