Wed, Mar 3 2021

Welcome to the SEO MBA - an email newsletter all about leadership, management and consulting skills for SEO professionals written by me, Tom Critchlow. (And there's an online course coming soon!) I worked at Google for two years, and in that time I…

Search Engine Roundtable – Barry Schwartz – Feb 25, 4:51 AM

Google's Danny Sullivan said to start, when the Page Experience Update rolls out, it won't be a massive change. It might grow in terms of importance over the years. But to start, Danny said 'it shouldn't be the case that overnight, we flip some…

Freelance SEO consultant @ Nick LeRoy Consulting. Author of the weekly SEO newsletter, #SEOForLunch' Back in April 2020, when COVID-19 started claiming jobs, I received notice that my job would be eliminated in 30 days. After looking for a new job…

For site migrations, I've always said that Murphy's Law is real. “Anything that can go wrong, will go wrong.” You can prepare like crazy, think you have everything nailed down, only to see a migration go sideways once you launch the…