Attention to detail is the difference between 'good' and 'great', and when you're competing with so many other businesses on social media, you need to aspire to the latter, in everything that you do. That's even more the case right now. Due to the…
Search Engine Roundtable
– Aug 10, 3:08 PM
It looks like there is a big Google search ranking algorithm rolling out now, on August 10th. This is not a confirmed update by Google, at least not yet. But the chatter since 2pm ET today has been really high within the SEO community. The rank…
I'm a digital marketing consultant specialized in influencer marketing, content marketing, and SEO. Artificial Intelligence (AI) has numerous business use cases and can be applied to customer service, sales, lead generation, and marketing.
Umbrella Digital Media
– Jun 23, 2019
Before we begin, let's find out exactly what a lead magnet is. I love Kenda MacDonald's definition of what a lead magnet actually is: (Source: Hack the Buyer Brain) “A lead magnet is a juicy piece of content your prospect desperately wants…