James Mattis, the esteemed Marine general who resigned as secretary of defense in December 2018 to protest Donald Trump's Syria policy, has, ever since, kept studiously silent about Trump's performance as president. But he has now broken his…

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Even though today Google understands us better than ever before (that goes for every day, by the way), creating content that ranks is about much more than just writing a good copy. Sure, you still need to write a good copy. Plus do your keyword and…

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Out-of-touch content can lose customers and subscribers. On the other hand, content that helps people can win new customers and evangelists for your brand. What's the secret to that in-touch content? Empathy. Empathy is not about pretending to feel…

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Public relations and communications professionals say analytics and storytelling are the two tactics or skills that they anticipate will increase most in importance in the next 12 months, according to recent research from JOTW and Sword and the…

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LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options. This new functionality allows advertisers to create retargeting audiences of users who have Video Ads or interacted with Lead Gen Forms. It will be…

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