Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week's Social Media Marketing Talk Show, we explore Twitter's newest conversation tools…

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UFC welterweight fighter and entrepreneur James Krause shares his approach to combating fear and talks about the mindset that has taken him from the trailer park to the world's biggest MMA organization. Krause discusses why he views himself as a…

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If you're one of the many marketers that shares your content on Facebook, Twitter, and Linked before calling it good and moving on, this Whiteboard Friday is for you. In a super actionable follow-up to his MozCon 2019 presentation, Ross Simmonds…

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Starting with video content marketing is one of the hardest things. Not only because it's tough to plan your content; figure out equipment, production, and editing; and then how to optimize and promote. But also, because you'll probably start with…

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In the world of digital marketing, the value of real influence is increasingly being recognised. Last year, one of the world's biggest brands, Proctor & Gamble, said it cut its digital advertising spend in 2017 by $200 million without seeing any…

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