In the world of SEO, it's important to understand the system you're optimizing for. Search engines crawl and index websites. Search algorithms function. Search engines treat user intent as a ranking signal (and where they're likely going with it).

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As SEO professionals, we generally focus on the question, “How do I rank my page?” An equally, if not more important question we should be asking is, “How do search engines rank pages?” Before we dive into how search…

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Pillars are the themes or topics that are integral to communicating your company's offer to your ideal audience. Your pillars are defined by What you want your brand to be known for. What is your area of expertise? Which topics should your audience…

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