Newspaper executive David Montgomery has launched his takeover vehicle National World, which will be the beginning of a regional news acquisition spree. Montgomery, the former chief executive of The Mirror Group, now rebranded as Reach, will take…
As Facebook Inc. clamps down on the spread of disinformation on its platform, it still allow advertisers to change news headlines, according to a report by CBC Monday. This could be confusing for the consumer, who may believe the headline was the…
As the industry marks the 25th anniversary of the first-ever banner ad, created by AT&T. We reflect on how far marketers have come since 44% click-through rate, now practically unheard of, and its only call to action was a simple ‘click…
German fintech startup Neufund has launched its equity-linked tokenized public offering platform after gaining regulatory approval to do so from Liechtenstein. Founded in 2016, Neufund has built a blockchain-based platform that allows companies to…
No matter how creative, memorable, or popular your content is, every asset will be judged by the impact it makes on your business's bottom line. While it's tempting to think about measurement only when all other tasks are complete, you should…
